A recent report generated by Assocham based on a poll conducted by them revealed that majority of engineering and B-school graduates are opting for jobs in the e-commerce industry over sectors like FMCG, consulting, financial services and infrastructure.

“The number of intakes by the e-commerce sector from the various B-schools and engineering colleges has gone up by 65% this season over last year (35%),” Assocham secretary general D S Rawat said.

The survey was conducted among more than 500 students from various B-schools, including IIMs, BITS, ICFAI Business School and Symbiosis Institute of International Business (Pune) between September and October 2014.

It was found during the study that more than 71% graduates prefer to get a job e-commerce sector and even aspire to become first-generation successful entrepreneurs by investing in the sector.

And, if you take a look at the growth the e-commerce industry has experienced, it is indubitably unprecedented with its total revenue increasing over 60 times between 2010 and 2014.

“More and more pass-outs from B-Tech and MBA graduates are flocking to e-commerce industry over highly leveraged sectors like FMCG (fast-moving consumer goods), consulting, financial services, services jobs, telecom, real estate, power and other infrastructure,” Assocham said.

While 3 million Indians are already working in the e-commerce sector, 18 million jobs are created in other sectors due to e-commerce operations like marketing, IT, logistics and payment services.

“India is successful in becoming the largest e-commerce market in the world. The rapid transformation in logistics, innovation, consumerism and productivity prove to be an interesting case study for other emerging economies,” Rawat said.

“The hiring activities are expected to grow by over 60-65 per cent in this sector and may help create between 5-8 lakh employment opportunities in three to five years,” he added.

As revealed by the poll, the annual package offered by ecommerce companies for fresh engineering graduates and others which is nearly around Rs 10-25 lakh is quite higher than average starting salary of Rs 4-7 lakh in the private sector.

Talking about the fresher packages, they are around Rs 2-3.5 lakh per annum for roles like customer service representatives but when it comes to other management and technical roles, the starting package would be anywhere between Rs 8 lakh and Rs 14 lakh per annum, as per the survey.

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With players like Snapdeal and Flipkart raising funds from a range of investors, the Indian e-commerce sector is growing at a massive pace and is estimated to be a $3 billion segment. Moreover, s committed by the world’s largest online retailer Amazon, the ecommerce company will be making an investment of $2 billion in the country over the next few years.

Another recent report by consulting firm Technopak estimates the $2.3 billion e-tailing market to reach $32 billion size by 2020.

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