SEO is the process of affecting the visibility of a website or a web page in a search engines’ by default or un-paid search results. There are two categories of SEO, which are On-page SEO and Off-Page SEO. On-page SEO deals with the website content that is presented to the search engine. In simple words, On-page SEO deals with whatever is done on the pages of the website itself. You can improve immediately in case of on-page SEO. There are eight fundamentals of On-page SEO Optimization, which are as follows:


Page Title

Eight Fundamentals of On page SEO Optimization 1Page titles are the text at the top of the browser window in a web page. They act as the title of the page, which is presented in search engine. You can find and edit page title in your website’s HTML. The text surrounded with the <title> tag is your page’s title. Here are some rules to have some very effective page titles:

  • Include Keywords
  • Keep it precise. Unnecessarily longer page title will not be seen in your web browser or in Google search results. Too long page title tends to adulterate the significance of keyword mentioned.
  • Try placing keywords close to the beginning of the title starting from the left.
  • Do not include too much of numbers and characters in it. Make it readable and easily memorable for the audience.
  • Include the name of your company at the end of the page title.
  • Use different page titles for each page. This is how you can utilize all your relevant keywords in driving more and qualified traffic to your website.

Meta description and Meta Data

Eight Fundamentals of On page SEO Optimization 2When you put in a keyword to search for the information, the text that you see as the description of the site is called Meta Data. It’s good to include the keywords in Meta data as they attract the searcher attention and indicates if the search result is related with the query of the visitor. You don’t find your Meta description on your web page.
If you will not use the Meta description for any web page the search engine will automatically pick up the content on your web page and will show that as the Meta description. It is not used for any SEO purposes. A short summary of the web page at the top of the pages source code in a <Meta description> tag is Meta data.


Eight Fundamentals of On page SEO Optimization 3Heading is perhaps the piece of text appearing larger or more prominent than other text on the page. This can be verified by checking the HTML code of the website if they include text with an <h1>, <h2>, or <h3> tag surrounding it.
Usually, search engines take the text in the headings as the keywords which is why you are asked to include keywords in your headings if possible. Besides, as far as weightage of the headlines as per the keywords are concerned is given in ascending order first <h1>tags, then <h2> tags and so on. Even <h4> and <h5> tags do exist but are taken as the regular text when it comes to their influence on keywords. It is advised to use <h1> tag only once however if required such as in case of blog posts or so you can include <h2> or <h3> tags as paragraph titles.
[useful_banner_manager banners=24 count=1]


Eight Fundamentals of On page SEO Optimization 4 Images adds to the value of your content however you should keep few things in mind while adding a image to your content which are as follows

  • Use keywords in the file name of your image in order to bring relevant traffic from image searches. You need to separate the keywords in the file name with a dash (-).
  • Never forget to associate text with pictures as search engine read the text and not the images.
  • Images are found to be wonderful source to engage the consumer however too much of image will slow down the loading of the web page unconstructively affecting both the consumer and search engine optimization.

Domain Info

Eight Fundamentals of On page SEO Optimization 5Older your domain is, more the weigtage search engine gives to your website. Since an older domain registration is a sign of commitment to the website, it lowers the chances of being spam.

Moz Rank

Eight Fundamentals of On page SEO Optimization 6Moz Rank is used to measure the all round ability of your website which is why a higher moz rank is a good sign.

Google Crawl date

Eight Fundamentals of On page SEO Optimization 7Google updates the information related to your website such as keywords and other SEO features after crawling it. This is why frequently crawling of site by Google is supposed to be a good thing. The best way to get Google crawl your website is to produce and publish fresh content on your website more frequently.

URL structure

Eight Fundamentals of On page SEO Optimization 8The web address of the web page is called its URL.URL structure of the website includes interlinking of different URLs. Improving URL structure is a little bit complicated task however a skilled developer by your side can significantly sort out the issue.

This was all about carrying out on-page SEO optimization. Despite of the fact that on-page SEO is responsible for only 25% of your website ranking in the search engine results, it’s worth tackling as can be improved quickly.

Internet Marketing Training Program
For working professionals & entrepreneurs
Learn how to market a business online just like experts & agencies do it.
Learn from real practitioners not just trainers.

Learn From Industry Leaders
At DSIM we have internet marketing industry leaders who share their rich experience & knowledge with our trainees.

Important Links

ebook download

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.

4 thoughts on “Eight Fundamentals of On-page SEO Optimization”

  1. I need to thank you for this great read!! I
    definitely loved every bit of it. I’ve got you book marked to check out new things you post.

  2. Nice post. I was checking constantly this
    blog and I am impressed! Extremely useful info particularly the
    last part 🙂 I care for such information much.
    I was looking for this certain information for a very long time.

    Thank you and good luck.

Leave a Comment

Your email address will not be published. Required fields are marked *