The vogue of analytics was noticed after Google Analytics shined, but it doesn’t mean other platforms were not having an analytical tool in their algorithm.

Instagram analytics is one such tool that was performing silently. But, in recent time, the over-grown popularity of Instagram has intended its users to make full use of the analytical tool.

Caring about Instagram analytics would really be helpful since there are more than 25 million business profiles globally and more than 200 million Instagram users visiting at least one of these on daily basis.

So, this data clearly shows businesses are finding Instagram a true value platform.

But, even being on Instagram, you don’t pay attention to Instagram analytics, you might find yourself

  • Targeting the non-ideal audience.
  • Posting too often.
  • Driving irrelevant users to your site.
  • Ignoring mentions that could enable you for future partnerships.
  • Posting in non-optimal hours of the day or days of the week.

This is just a minimal list of the things we’re considering the exploration of analytics would help you.

So where to start first-

Instagram Profile Analytics

Instagram profile analytics are the ones you access just checking into the “My Profile” page where your posts live.

This page allows you to see weekly insights. You may have seen those insights earlier, but haven’t dug up the metrics.


You can access the following metrics from this page-
  • Impressions
  • Interactions
  • Reach
  • Profile Visits
  • Website Clicks
  • Call/email clicks
  • Mentions

Instagram Audience Analytics

You post to drive visitors to your page, isn’t it?

So, who you target?

You may an ideal demographic of followers, but are they aligning with the individuals who are viewing and engaging with your posts?

There are a few factors where you need to pay attention-
  • Top locations– Like the top five cities and countries.
  • Age range– Know the age of your follower.
  • Gender– Whether your follower is male or female.


  • Follower hours– Shows average time of day your followers are active on Instagram.
  • Follower days– shows the days of the week when your followers are most active.


Individual Post Analytics

Once your profile is established and the right audience is arriving at your profile, you would like to see the individual post analytics to check how a particular message is resonating with your audience.

This analytics actually lets you know about the performance of your content.

Here are the statistics available for individual posts:

You can check the following statistics from this section-
  • Interactions
  • Discovery
  • Numbers of received followers
  • Reach
  • Impressions
  • Comments


Instagram Stories Analytics

Instagram Stories are one of the most popular features of the platform. It allows you to make your brand popular in no time. Your brand will start getting more & more impressions, your brand’s reach will expand, and there will be numbers of replies on your video and much more through Instagram Stories.


What Data Should You Track?

So, you’ve interrogated your analytics and find enough insights about your content, audience and other kinds of stuff.

What should be the next step then?

1) Create brand awareness

Instagram could be fruitful for new as well as an established company eyeing to launch a new product or enter a new industry. A business can quickly build brand awareness using Instagram.

But in order to build your brand awareness on Instagram, take note of the following metrics-
  • Follower count
  • Impressions
  • Reach

2) Generate leads and make sales

Once you have made your presence strong among the billion of Instagram users, it’s time to focus on sales. This could be achieved when you generate leads and convert them into end-customers.

Track these three metrics to generate leads-
  • Website clicks
  • Call clicks/email clicks
  • Follower hours/days

3) Create a community

With so much fun, visually engaging content on Instagram, there couldn’t be a better place to build an interactive community. If this is your main goal, then you need to be continuously monitoring, responding, and evaluating the following metrics:

Instagram is also a place for creating a large community where you can target your potential prospects. Visually engaging content works adorably on Instagram and brings users to your dashboard.

Top 5 Best Instagram Analytics Tools

Here is the list of top 5 Instagram tools to achieve your business goals successfully-


Analyzing Instagram analytics helps you take note of different metrics useful for customer loyalty, lead generation, and sales.

Here is the guide where you will which metrics to analyze in which Instagram analytics.

Hope you find the information useful for you.

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.

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