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Instagram is a wonderful platform for amplifying brand activities and making them more popular among audiences.

But, there is a difference between visualizing and achieving, you would need to improve your organic Instagram content.

So, how to do it? Looking for Instagram content marketing guide to follow?

This article brings an idea about how to plan, create, and optimize your business content for Instagram.

1) How to Create a Content Theme for Your Instagram Profile

The first step towards running a well-accomplished Instagram account is to plan your content. Start with defining the look and feel of your business account.

While creating a theme for Instagram, you should look into-
  • Colors to use
  • Filters to apply to your images
  • Type of content to post

See this example of Canva’s Instagram account. They post several different sorts of content they are selective about the colors they use.


As you navigate through the feed, the colors change organically in one to different colors.


Your Instagram visual content style should showcase your brand. You can create the right content style for your business, you need to answer the following questions-

  • What colors do you want people to connect with your brand?
  • What types of content do you want to post?
  • What filters will you use?

2) How to Plan Your Instagram Content for Your Business

Once you’ve come to know that how your Instagram profile should look visually, you can start planning your content. Before trying or considering diverse kinds of content, think about what you want to accomplish with your Instagram marketing. Set your goals before you choose your content type as it informs the content you publish on Instagram.

Also, consider the time you want to give to your Instagram account.

If you’re a small or medium-size budget, you might have to hire a full-time social media marketer. Practically, you won’t like to dedicate a lot of time to Instagram, so ensure how much time you can allot to Instagram so that you know how many posts you can reasonably handle every day.

Plan Your Instagram Publishing Calendar

Now, plan about the mix of content you’ll be publishing every day on your Instagram account. Make your profile interesting and interactive by posting a variety of content.


You can ease your work by publishing a calendar to plan your content and accomplish your objectives. It will also help you save your time in the long run.

Now, let’s see at some diverse kinds of content you can create for your Instagram profile.

Sharing facts and figures in your posts can bring huge engagement and shares to your posts. You can see the example of HubSpot which shared a graphic with a useful takeaway from their research.


Posts including funny images or pets and animals are more likely to generate engagement from your audience.


3) How to Schedule Your Business Instagram Content

Once your content is ready, schedule them on your Instagram posts to ensure you’re publishing new content regularly.

There are many posts on the web regarding the best times to post on social media, including Instagram. But, the fact is, the right times for you to post depend on your audience. To know the best time to post on Instagram is to start posting and carefully tracking your results.


4) How to Optimize Your Business Instagram Content

Once you curate a good schedule and nice content to post, how do you further sharpen your results on Instagram? Here are few ways to increase reach, boost engagement and grow your following.

Add Relevant Hashtags

When you’re going to improve your Instagram profile, hashtags are one of the finest resources to use. The right hashtags help you reach a broader audience and attract more followers.

If you’re a large brand with huge recognition, you might not need to employ hashtags all of the time. But, if your brand is small or medium size, ensure you pay enough attention to hashtags and use at least one on all of your posts.

Here are some forms of hashtags you can use for your brand and get into the reach of a wider audience.

Branded hashtags: These are the hashtags you create and are unique to your brand. You can utilize them to amplify your brand’s reputation and encourage user-generated content.  If you’re aiming to create a branded hashtag, ensure it’s succinct, easy to type and remember.

See this example of Adobe-

Instagram 7

Industry hashtags: There are certain hashtags which are relevant to a specific industry such as #foodblogger.

Niche hashtags: If #foodblogger is an industry hashtag, then as #foodbloggerrecipes would be a niche hashtag.

Location hashtags: These hashtags can be very useful for businesses operating in particular locations. You can cover a wider audience by leveraging location hashtags #newyorkcity or #london. You might go for combinations of locations and niches, such #londonfoodblogger.


You’re not happy with your Instagram business profile as it’s not counting. It might be possible you haven’t planned your Instagram profile content.

In this article, you can find valuable information about preparing your Instagram business profile.

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.

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