Wondering how to utilize video strategically so that it can fit into your marketing?

Well, you can learn through this article and discover tips and tool to incorporate video into your marketing campaigns.

1. Add Video Content into Your Social Media Marketing Strategy

Any content piece that is created for your social media accounts should ideally render a purpose. Before you create a video, ensure what you want to achieve through your social media marketing. Following are some suggestions that you can include in your social media objectives-

  • Drive more traffic to your site.
  • Create trust in your brand.
  • Create a larger base of engaged audience.
  • Improve conversions.
  • Generate sales.

As video content is easier than ever to make, you should still try to create content that supports your goals, instead of producing video content simply for the concern of doing it.

Once you’ve come to know what your goals are, decide the best type of video which can get you these results.

Below are some kinds of social videos you can make on the basis of your objectives.

Brand and Product Videos

If your goal is to utilize video to improve sales, develop content which highlights your brand along with products and services. You can see this short Coca-Cola social media video ad that focuses their Coca-Cola Zero Peach drink.

Animated Videos

Animated videos are the resources that work for pretty much any goal, from how-to videos to videos promoting a brand or educational institute.

Oreo is one name that utilizes animated videos on Instagram to highlight their products in order to encourage engagement and advertise their products.


Listicles are one of the most famous content forms because users can easily digest them.

You can make useful listicles and turn them into videos to improve engagement and shares.

See the example of Buffer’s Facebook video that highlights their three biggest social media mistakes.

Live-Streaming Videos

Live videos get great engagement, build trust, and improve conversions.

Use live streaming videos to show behind-the-scenes looks around the office, share your conference appearance, and broadcast your brand’s interaction with influencers and industry leaders, and so on.

2. Use Social Media Video Tool

Whether you have video clips or video content of your own to use or not, the good thing is that there is a number of tools to create impact videos.

They are so user-friendly that you can create them in minutes. The video tool shown here is one of the most popular and high performing video creation tools.

The tool always remains on the top of mind of social media marketers.


Intro- Wideo is a popular video creation tool that helps you make your own animated videos.

If you think animation videos are complicated, try this tool, an easy one to handle and create fabulous content.

In fact, you can pick a template to start and edit it to convey your message.

It enables you to edit the animation to add more scenes, choose images & objects and insert transitions.

You can customize your videos with the features available in the drag-and-drop menu and also add text to your video.


Price starts at $19 per month and billed annually.

Well, you can learn through this article and discover tips and tool to incorporate video into your marketing campaigns.


If you want to make a strong social video strategy, it won’t be tough as it happened to be.

There are resources which can help you achieve your goals.

This article will proffer you relevant tips and tool to create social videos.

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.

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