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Virtual assistant has evolved becoming a much bigger part of our everyday progression in 2017 and beyond.

The new tool like Google Assistant and Facebook’s Messenger Bots are looking to multiply that capacity to more of our daily interactions.

Numbers don’t lie-

  • 50% of all searches will be voice searches by 2020.
  • By 2019, the voice recognition market will be a $601 million industry.
  • 40% of adults now use voice search once per day.
  • 19% of people use Siri at least daily.
  • Mobile voice-related searches are 3X more likely to be local-based than text.
  • 28% think Voice Search is a more accurate way of searching.

This is not an advanced technology, this a completely new user experience.

In this case study, we’ll discuss which chatty virtual assistant; Google’s Google Assistant or Apple’s Siri is best at directly answering questions?

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Overview of Google Assistant and Siri

Google Assistant

Google Assistant is a virtual personal assistant developed by Google in May 2016. The Google Assistant can engage in two-way conversations and is considered as an extension of Google Now.

This technology is built into the Google Pixel, Google Pixel XL phones and Android 6.0 or higher phones.

Its startup speed time is 1.6 seconds and response time 2.7 seconds.


Siri is a virtual assistant with a voice-controlled natural language interface that uses successive implication and contextual awareness to help perform personal tasks for iOS users.

It is developed by Apple in October 2011. This technology is integrated into the iPhone, iPod touch, and iPad, and into Apple’s new HomeKit home automation framework.

Its startup speed time is 1.8 seconds and response time 2.5 seconds.

Face Off: Google Assistant vs. Siri

 Google AssistantSiri
TriggerVoice trigger “OK Google” or long press on the Home buttonVoice trigger “Hey Siri” or long press on Home button
Works withVoice, typed queriesVoice, Edited queries
Default AssistantGoogle AssistantSiri
Displays contextual informationYesYes
Natural language processingYesYes
Supported devicesAndroid devices and Google HomeAll devices running iOS, macOS and tvOS
What does it connect to?Google apps, third party apps for home automation or supported IoT enabled devicesData stored in your iPhone, home automation or supported IoT devices
UnderstandsDifferent accentsHas Problem
Third party app supportYesYes

#1 User Reach

Google Assistant enjoys a wide user base, being available on iOS and Android.

Siri is available on Apple devices only. So seemingly, it gets limited users.

#2 Memory

Google Assistant considers the conversation as a chat log. It stores all the conversations on the Google server until user deletes them. Hence, user can scroll up, read and review the previous questions and their relevant answers.

Siri treats each question separately and forgets it once the window has been closed.

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Google tends to remember things pretty well when compared to Siri.

#3 Conversational Friendly

Google Assistant is a conversational user interface which makes it more personal and conversational friendly to interact with.

Siri can’t understand your personal queries.

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Google Assistant is more personal and conversation friendly when compared to Siri. You’ll feel more like speaking to a friend than to software.

#4 Apps Integration

Google Assistant is describing the process of the app, you want to use. 

Siri is well integrated with an app.

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When it comes to integration of apps, Siri holds the upper hand.

#5 Complementary Information

Google Assistant displays the name of the president along with entire information including his net worth. So, it provides additional information that helps you in knowledge enrichment.

Siri also provides the answer to the asked questions. But, it stops after providing the name of the president.

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#6 Access

Google Assistant lives in the Assistant app. But Google is doing its best to set Assistant from everywhere: there’s an Assistant widget to quick launch the app, which is reachable from the notification shade, the lock screen, and the home screen.

Siri is accessible from anywhere, whether you’re in an app or at your lock-screen by simply holding down the home button. It is also always listening, too, and can be triggered anytime through a “Hey, Siri” command on newer iPhones.

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#7 Some More Questions

To know and test those out even better, a few questions were done.

Here are the responses each assistant came up with.

# What they have to tell about each other

Google Assistant gave a very friendly answer but Siri was proud.

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#What is the weather?

Both assistants gave the complete weather report.

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# Is Virgin America flight 1 on time?

Google Assistant gave a perfect answer, while Siri served up web results.

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# When is the next full moon?

Siri nailed it here. It gave entire information related to the full moon. Meanwhile, Google Assistant shockingly pulls a bad snippet from the Old Farmer’s Almanac.

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# Has Beyoncé ever won a Grammy for best album?

Siri was total fail. It showed a Beyoncé album rather than answering the question.

Google Assistant listed out the times she had won and then after reading the first page of them, added “and other awards,” in an extraordinarily conversational way.

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# What was Google’s/Apple’s revenue in 2016?

Both assistants gave disappointing answers here. You’d think this would be one of the easiest information to extract, yet we got the default search result answer in both outcomes.

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Over all, we think both Google Assistant and Siri, are great- but when it comes to the accuracy and memory, Siri can’t beat Google Assistant.

Google Assistant, the clear winner and wins the leading position in the territory of Artificial Intelligence.

After evaluating all the above-mentioned points, it shows, gradually Siri is losing its magic. Presently, Google Assistant is giving a tough fight to the Siri.

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