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Bing Ads is all set to take out data from the Share of Voice report as they don’t find it needful after introducing competition tab.

The September-released competition tab provides higher visualizations and actionable recommendations with the help of AI-powered features.

Due to this, Bing Ads is trimming immaterial columns from the Share of Voice report.

“We hope this update simplifies your reporting process, helping you to save time so you can focus on understanding your competitive landscape and leveraging the other valuable insights available.”

The columns which would be removed from March-
  • Impression share lost to ad relevance
  • Impression share lost to expected CTR
  • Impression share lost to bid
The columns that will exist are:
  • Impression share
  • Impression share lost to budget
  • Impression share lost to rank

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Bing also likes to make advertisers notice its Performance Targets ability, another improvement to the AI-powered performance reporting experience.

This may be the last update from Bing Ads in 2018. There will be more innovative updates in 2019.

Stay tuned!!!

DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.

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