Bing Ads has associated with LiveRamp in order to provide “audience-based search capabilities” in their Bing Ads Custom Audiences section.
With the new integration, Bing Ads Custom Audiences can target or retarget search ads at the individual level.
Now, search marketers can spread the similar segments used for Google Customer Match to Bing Ads.
Thus, these marketers can minimize their cost-per-acquisition while amplifying conversion rates and ROI.
Current Bing Ads customers who want to use Bing Ads Custom Audiences can proceed with it by logging into their Connect account, then accessing their Bing Ads Account Information, and choosing their audience.
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