With the new extension added to Bing Ads, users can now use the CTA button in the text ads.
During testing mode, the new Actions Extensions brought 20% increases in CTR.
The Extension is available worldwide.
See some examples of Extensions for shopping and travel ads-
There are 70 pre-defined Action Extensions as of now which are available in Bing Ads in the entire platform’s supported languages.
- Clicks on Action Exchange will have the same charge to cost-per-click as clicks made on the ad headline.
- Action Extensions can be displayed with further ad extensions, having site links.
- The URL fields are completely optional.
The Extensions can be availed in all Bing Ads markets on mobile and desktop.