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Bing Ads is now live with a new type of annotation that shows a site is secured when it shows up in search results.

Here is an example what it looks like:

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Another example is:

bing-ads-security-badge

It adds a “Site secured by Norton” to the listing following the website URL.

“When your website is secured by a third-party antivirus provider, like Norton or McAffe, it increases customers’ confidence in your website. This added level of trust will also help to increase clicks and higher reliability for customers.”- According to Bing Ads

These security annotations are automatically added to ads if Bing Ads decides that the annotation can improve ad performance.

All advertisers are qualified for ad annotations; however, this feature is not always assured to show in the ads.

The security badge annotation will only appear in US search results for desktop device users.

DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.

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