In this digitized world, e-mail is the perfect mode of communication among corporates, be it be inter-office or intra-office. An e-mail crafted in a professional manner with important points being highlighted gives a good impression to the reader and is pleasant to the eyes. Sadly enough, many people give little importance to the choice of words while drafting an e-mail.
Here are 5 examples of bad e-mail communication and what you need to learn from them –
BAD E-MAIL#1
• Extreme personalization
• No unsubscribe link! Seems like I am struck & can’t unsubscribe
• Poor/Informal English
BAD E-MAIL#2
• No unsubscribe link! Seems like I am struck & can’t unsubscribe
• Poor/Informal English
BAD E-MAIL#3
• Lacks personalization
• Link in the first line itself is a distraction
• Poor formatting
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BAD E-MAIL#4
• Vague Subject line
• Too casual
• No capitalization
• Lacks punctuation
BAD E-MAIL#5
• Usage of superfluous statements
• Cluttered long e-mail, not pleasant to eyes
• Ugly hyperlink
• Lacks personalization
So, there are a few things that we can learn from these examples of bad e-mailers, such as
• Personalization is a must but over personalization will take away the professionalism from you email.
• Never forget to have an unsubscribe link for your email subscriber should never feel struck at it.
• Language should be simple but shouldn’t be poor.
• Improper formatting gives a bad impression.
• Take care of punctuations
• Links should not look ugly and should be placed properly, not at the beginning
• Subject line should be clear and catchy
• Email should be short, succinct and soothing to eyes.
Learn from real practitioners not just trainers.
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