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The digital marketing landscape is ever evolving and shifting. Digital marketing has changed dramatically over the past five years, driven by changes in consumer behavior and advances in technology. Last year was big for content marketing, data, native advertising, programmatic.

During this period, marketing budgets have been growing and are set to increase again in 2016, of which a large percentage will be allocated to digital advertising.

This post covers a journey and a variety of important areas of focus for digital marketing in 2015. Read, learn and enjoy:

1. Content Marketing is King with engagement and the customer journey

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Content marketing is a discipline every marketer should be aware of. Content marketing starts with understanding your audience and the customer journey.

Content should engage, inspire, and enhance the user experience. Empower your audience with engaging content, including local attractions and activities, visuals and trending topics.

2. Consumers are Co-Creators

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No longer is marketing about telling and selling, it’s about co-opting our target market into a conversation.   Social media is easy to share, but that’s not where it stops.

Consumers, particularly younger consumers are happy to create videos and selfies galore.  And even the older consumer is quite happy to blog on LinkedIn, make comments on Facebook sites, and write reviews on Trip Advisor.

3. Device habits are changing

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Device habits are changing and the mobile phones are dominating in 2015. Mobile devices and collective addiction to them are features of the modern marketing era.

Almost everyone uses their phone for communicating.  However, the younger audiences more likely to use their phone for a wider range of activities such as reading emails, gaming, listening to music and creating content. Mobile devices are the priority of the marketers.

4. New payment methods are on the rise

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With the arrival of EVM credit cards (October 2015), the public is in for a new experience when it comes to payment methods. These changes will have a ripple effect on online payment and e-commerce sites.

5. The search algorithm will change

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2015 Google Algorithm changes affect search engine results in a variety of ways. Google changed its search algorithm that will crack down on advertisements by lowering the site rankings of websites that have too many of these ads.

Some changes will hardly go noticed while other updates will totally transform the search results your customers will retrieve when they type in a Google search.

6. Conversion optimization has high ROI

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Conversion rate optimization is the process of maximizing the number of site visitors who convert or make a purchase.

Marketers can determine by systematically understanding users and split testing changes on a website what elements of a website or landing page will produce the highest number of conversions.

Instead of paying big bucks for ad placements and organic traffic, marketers can instead funnel more of their existing traffic into sales.

7. Marketing Automation

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Marketing automation is nothing new. It is, however, bigger than ever. Marketing automation is now easy and affordable enough for any marketer with a budget to do it.

Marketing automation tools like Unalytix enable marketers to manage all their digital marketing from a single platform. Marketers can use the analytics and actionable data associated with the marketing initiative to optimize campaign performance.

8. Social media marketing conversion

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In connected online community, the synergy of social engagement empowers digital marketing. Social media is a driver of brand awareness, customer relationships and retention.

For ecommerce and lead generation sites, social provides a growing opportunity to improve conversion rates and gain new conversion channels. Stand out against the competition with robust business social media outreach, engaging content and visual media.

9. Expanding Your Business’s Paid Search Presence 

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The key to a highly successful business paid search campaign is to maximize your outreach and diversify your channels. Customize marketing messages to your specific target audience, and focus on the customer journey.

Rising methods of organic/paid advertising are entering into the marketing methods of some brands, signaling a growing trend.

10. Growth hacking will continue to evolve 

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One of the most fascinating trends in 2015 is the continued evolution of growth hacking. Growth hacking will continue to prove its invincible power in the face of unlikely odds.

This list of online trends might sound intimidating. In spite of your fears, go boldly forward. Wrapped up in success is always the risk of failure.

Happy Reading!

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