Open Talk @DSIM
An Interview with Gaurav Agrawal, Co- Founder of Pickmylaundry.in
Pickmylaundry is a laundry technology company which offers on-demand services including wash and fold, wash and iron, dry clean, steam press, shoe servicing, carpet cleaning, etc. The customers can book the services and get their laundry picked, washed and delivered within 48 Hours at doorsteps.
Q1. Hi, Gaurav! What made you start working on Pickmylaundry? How did the idea of starting up a laundry portal come to your mind?
Ans. Laundry is a big challenge for everyone. We lived in tier-2 & tier-3 cities, where we faced such kind of problems. We just thought that how would people living in good cities getting their laundry done. Are they happy? Or looking for profession service provider?
When we did the market research we found that there is a lot of demand for laundry and customers are willing to use such service.
We thought this is a very nascent stage for laundry service. Pickup and delivery have a lot of challenges for washing center. We started our own logistics, where our team pickup & delivery clothes. This is how we started & shape in up.
Ans. There used to be a lot of competition, but the business requires a lot of operational expertise and use of latest technology to enable that i.e. We have seen a lot of players stop providing laundry services and have transformed their services in another model.
When we started there were almost no other players. Right now we don’t see much competition because the market is very huge. It’s not that there are 100 customers, the number is so big.At one stage we had faced some sort of competition but now the situation is that we are one of the high volume laundry service providers.
Q3. Interesting Gaurav, what are the most effective ways for a company to promote itself online?
Ans. Google analytics, Adwords, Re-marketing, and PR helps in online promotion. We do social media marketing and content marketing for the promotion of our brand and services.
Ans. We are currently operational in Delhi and Gurgaon. In 5 year, we see Pickmylaundry in all the major cities across India. People will get to know that there is a professional laundry company. People will start thinking that there is no need of washing machine in their house.
Going forward, we plan to launch revolutionary Express Services, whereby customers can opt for ‘In-a-day Delivery’ or ‘Overnight Delivery’.
Ans. We got negative feedback. Every business has negative feedback. We take a constructive step to work improving our services.
Once, we get feedback that your ironing is not proper. We realize that ironing was proper but it’s getting damaged in logistics. In this competitive market, we should provide a complete solution, for this putting better packaging material will help. That’s how we solved this problem.
We got a lot of feedbacks and we take corrective action to improve our services.
Ans. We got no chance to convince them as they supported us in our experiment. They feel proud when they see some news in newspapers and advertisement over social media.
“It was nice talking to you. Thank you so much for your time and providing us valuable information. Team DSIM wishes you all the best for your future.”
