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As hundreds of thousands of advertisers already using call-only ads to generate more phone calls from mobile search, AdWords has introduced upgrades to call-only ads. And, yes, it got started with the launch of ad extensions.

Previously, call-only ads did not display these ad extensions, but now these will be eligible for three extension types.

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Here are the three extensions for call-only ads rolled out to all advertisers:
  • Location extensions – highlight information about your nearby business locations for customers who want to visit your store in person.
  • Callout extensions – promote unique offers and benefits, such as 24-hour call center service.
  • Structured snippets – provide more specific details about your products and services using predefined headers like “Destinations” and “Types”. For example, a rental car company might list various car classes like sedans, hybrids and SUVs.
DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.

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