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Google AdWords today announced that advertisers now can use YouTube video views and channel interactions to power remarketing lists in their search campaigns.

CassieH, Community Manager, Google Advertiser Community said that, “With YouTube remarketing lists, you can remarket to people who have previously interacted with your YouTube channel. Now, you can use these audiences with remarketing lists for search ads (RLSA). For example, if you’re a pet food brand with a user following on YouTube, you can now stay on the journey with your customers when they search for “best puppy food” on Because you know their intent and interests, you can build a relevant search ad experience.”

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While announcing this news on AdWords Help forums, Google said that Reaching YouTube viewers and telling them a single, seamless story across all the Google properties they use is critical in moving them along their path to purchase. And, this change will help advertisers reach more people who already have an interest in their brands.

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