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Google AdWords has announced that it’ll be moving all App Install Campaigns to Universal App Campaigns (UAC) later this year.

UAC was launched 2 years back so that advertisers can grow their app business and since then, has delivered unprecedented growth and app engagement for developers and marketers.

And, now it has proven to be so effective that Google has decided to make it the primary app-based campaign type.

Starting on October 16th, all new app install campaigns created in AdWords will run on UAC. Existing Search, Display and YouTube app promo campaigns will stop running on November 15th, so it’s important to start upgrading to UAC as soon as possible.

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“Advertisers that optimize for in-app actions with UAC, on average, drive 140% more conversions per dollar than other Google app promotion products.”

 How to get started with moving your campaigns to UAC?

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  • Set your bids.
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