- Campaigns integrating 4 or more digital channels will outperform single- or dual-channel campaigns by 300%.
- 87% of customers think brands need to put more effort into providing a seamless experience.
- 77% of strong omnichannel companies store customer data across channels, compared to 48% for weak omnichannel companies.
- 55% of companies have no cross-channel strategy in place.
- 90% of customers expect consistent interactions across channels.
- 64% of marketers cite lack of resources and investment as their top barrier to omnichannel marketing.
- 14% of organizations say they are currently running coordinated marketing campaigns across all channels.
- 51% of marketers can’t react to new channels, devices, trends or competitors using their current tech.
- 50% of shoppers expect that they will be able to make a purchase online and pick up in-store.
DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.
