9 LinkedIn Stats To Plan Your B2B Marketing

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61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions.
LinkedIn is the #1 channel B2B marketers use to distribute content at 94%.
LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs.
91% of marketing executives list LinkedIn as the top place to find quality content.
Of the 10,000 most shared articles of the last 5 years, only 6% were written by influencers.
80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook.
LinkedIn generates 3x more conversions than Twitter & Facebook.
46% of social traffic to corporate websites comes from LinkedIn.
LinkedIn has a perfect Moz domain authority of 100.

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