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PR is a strategic communication method that builds an equally useful relationship between the organization and their public.
Small businesses can use PR tools to communicate excellently with customers, suppliers, employees, investors and the community.
Newspapers, magazines, radio and television are important channels for communicating with customers, financiers and the community.
Here is list of 8 free and paid online PR tool that you can use like a pro to plan, achieve, manage, monitor and examine your PR efforts.
#1 Mailshake
Content marketing & Outreach tool
Mailshake is Web-based content marketing software which recognizes and contacts influencers through the use of Twitter and emails.
The software integrates with Twitter, Gmail and Google Apps so that outreach can be made from within a single interface. It also offers streamlined submission of the contact forms and complete scanning of articles and posts.
Features
- Content Management
- Third Party Integration
- Campaign Management
- Multi-Channel Marketing
- Customizable Branding
Pricing
#2 Scoro
Comprehensive work & Business management software
Scoro PR software gives you all the tools you need for effective PR project management and team alliance.
It is a cloud-based work & business management solution for professional and creative services which covers project management, work scheduling, quoting, customer relationship management (CRM), billing automation, reporting, and more.
Features
- Customer Management
- Invoices & Expense Management
- Financial Reporting
- Work-time Billing
- Scheduled Invoicing
Pricing
#3 Cision
PR, Marketing & Media relations software
Cision is all-in-one media intelligence software. It offers a range of products for complete media management, covering both online and offline media.
Its database contains more than 1.6 million journalists, influencers, and editorial contacts. The platform provides advanced distribution, tracking, and analyzing features.
Features
- Conversation listening and tracking
- CRM Tools for PR Management
- Press Release Distribution
- Content Marketing
- Media Monitoring
Pricing
On request
#4 Meltwater
PR – Media Monitoring – Social Marketing App
Meltwater is a media intelligence tool for strategic planning, social media marketing solution to help brands increase engagement & better understand the behavior of their audiences on social channels and measuring success.
The tool offers social media listening and monitoring across multiple channels, along with social analytics, to better understand trends and hot topics.
Features
- Social conversation volume, sentiment, and trends
- Track ongoing conversations
- Research historical discussions
- Social media analytics
- Social media campaign dashboard
Pricing
On request
#5 HARO
HARO (Help a Reporter Out) offers journalists with a strong database of sources for upcoming stories and daily opportunities for sources to secure valuable media coverage.
Features
Get query emails broken down by topic/industry in your inbox 3x a day
Pricing
#6 CallPage
Website button & Pop-up widget for automated callbacks
CallPage is an inside sales tool that enables organizations to engage their website visitors by providing immediate responses from sales reps. it automatically connects them with an available rep within 28 seconds.
Features
- Call-to-action
- Inbound leads
- Call requests
- Website popups
- Responsive mobile design
- Performance tracking
Pricing
#7 PRWeb
Online news & Press release distribution service
PRWeb is a leading online news and press release distribution service. It allows you to create, distribute, and track your press releases.
Using an online distribution service will increase your online visibility, improve search engine rankings, drive traffic to your site and increase sales.
Features
- Create news
- Distribute news
- Track news
- News release hosted permanently
Pricing
#8 Marketwired
This PR distribution tool allows you to create custom media and influencer lists to release highly targeted news updates. It allows you to track performance and also features a translation service.
Features
- Identify and target
- Create impactful content
- Distribute, publish and share
- Analyze and measure
Pricing
Request on demo
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