Like other factors, images also play a critical role in SEO and boosting the rankings.

Lightweight or easy to upload images are great for mobile websites.

But, surprisingly WordPress sites are using more heavy images in 2018 than in 2017.

Here are 7 tips that will help you improve your website’s SEO rankings by reducing the size of images in a meaningful way.

These are seven ways to boost your rankings with images:

1) Keep Images Simple

You would have gone through E-commerce websites and found exciting & attracting images.

Have you noticed, they tell a lot of things?

Better to explain this, images that contain immense gradients, patterns, and other details make them larger files.


An image comprising a man & a shoe and the other image just having a shoe would have a different size. No need to say the first one will be bigger in size.

So, it would be good to simplify the image and create a small-sized simpler image.

2) Don’t Mix Image Types for Smaller File Size

If you mix up photographic images and images containing illustrations, the file size would become large.

Understand this by taking a JPEG photographic image of a landscape in the consideration.

Now, put your words announcing your goal, the image then created will be larger than a PNG illustration of the same landscape with the same text mounted on top of it.

Why is it so?

This is so because the JPEG format asks to be saved at a higher resolution in order to minimize pixilation and ambiguity in the words.

The below-given example will give you an idea about the fuzziness between the letters.

Example of a photo with the wording:

The same image having no text, saved at exactly the same amount of compression is only 35 Kb, but with letters, it becomes 42 Kb. The image appears great at this resolution, but the letters look fuzzy.

Image 1

To make the words clearer, the resolution needs to be increased.

The new resolution would be 182 Kb to make the lettering less fuzzy-


The same image saved at 36 Kb without texts-


Images with illustrations and fonts (texts) work well together whereas wording or fonts with photographic images create larger image sizes.

If you’re a photograph for your featured image or inside the body of the content, try to avoid fonts or letters in the image to save proper file size.

3) Choose Right Format for Your Image

The next tip in order to make your image SEO-oriented, save them in the correct format.

For instance, save image files in jpg format and save illustrations in the .png format.

You can also save images in .gif format, but this format is often considered as animation files.

4) Don’t Use Too Many Colors in Your Image

This tip is for illustration type files and photographs.

Adding more colors to the image would lead to an increase in the file size.

Your image may go unnoticeable if you’ve desaturated it.

For illustration images, you can choose the combination of similar colors. Sometimes, you need to pick one shade of red over eight or more shades.

For photographic images, the desaturation should go a little bit or you can have an image that doesn’t comprise too many colors.

5) Use Tool to Compress Images Properly

This tip is the most crucial one for saving image size.

Using HTML or CSS for shrinking a large image to smaller units would never be justified.

The reason is while the image may look small in size i.e. pixel wise, but the weight remains the same.

Compressing an image to a smaller size may alter its appropriateness.

You can use image compressing tools like tinyjpg.


6) Ensure Your Images Support the Content

Your image should support your words and vice-versa.

Whether you’re displaying a product or explaining any tactic, ensure every step should be backed up by an appropriate image.

This will not only help your audience understand the context but also help them relate to the context.


7) Make Your Images Meaningful

If you’re eyeing your image for SEO purposes, don’t forget to add alt text to it.

The “alt text” enables every user what the image is all about.

Apart from the alt text, use captions so the appropriateness of the image would exceed.


Download Speed and Semantic Meaning

Mobile websites offer an exclusive service to their users that were earlier done on desktops.

The only difference or concern remains here is the size of images on these websites.

So, to speed the download speed, it’s good to optimize the images as well as make communicating through a proper content strategy.

Images deliberately enhance user experience as they break the text and make the content more readable.

You can really get desirable user experience and boost your SEO strategy with images.

Therefore, using images to make your website more exposable, you can add content in a way that gets downloaded quickly on mobiles.


Like other SEO factors for boosting a website’s ranking, image to plays a clinical role.

Here are 7 tips that will let you know how you can use to improve your SEO ranking.

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.

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