Pay-per-click (PPC) marketing is a great way to drive more qualified leads to your website.

A well-executed PPC campaign is an excellent approach to boost conversions and revenue. However, your target audience and messaging remain unique to your business; there are basic tactics that always work in PPC campaigns.

Here are 7 important components to consider while optimizing PPC campaigns; executing whereupon you see a major change and your business makes more money.

 1) Make your ad & landing page relevant

When you keep up consistency between your keywords, ad copy, and landing pages, it improves your click-through and conversion rates while lowering your CPC and so. You wind up plainly ready to profit.

Your PPC marketing campaign serves the purpose of making a sale, rather than getting a mere click. An effective PPC ad drives qualified leads to a landing page and now the landing page is responsible for converting that lead into a customer.

Optimize your landing pages for PPC conversions by making the message of your ads line up with your landing page message.


 2) Right Keyword Match Types

The most significant element in a PPC campaign is the keywords you use and the sort of modifiers you use for those words. There are four types of keyword matches:

Broad: This is the widest net you can cast and will match searches with any words in any order (including synonyms) that include the target keyword.

Broad Match Modified: This match type is the second widest net you can cast and is signified by a (+) sign in front of your keywords. This modifier will show your ad that shows the target keyword in the order you specify.

Phrase Match: Keyword phrases are a string of words contained in quotation marks. This modifier will show your ad only when searchers use the exact phrase you specify.

Exact Match: This keyword modifier is similar to phrase match, but your ads will only show with the exact search query. This modifier is signified by putting your keyword(s) in brackets.

Every keyword match type is a swap between impressions and relevancy from one another. For your AdWords marketing campaign, Exact Match will have the lowest impressions but should have higher relevancy and click-through rate. In case looking for more impressions, choose Broad Match.


 3) Optimize for Negative Keywords

AdWords enables you to identify keywords that are not a solid match for your product or service and the trick works as a powerful tool to guarantee the uprightness of a PPC campaign.

For example: You’re making an attempt sell hard-copy calendars that your clients can use to spruce up their office cubicles, you won’t need keywords like “online calendar” or “printable calendar” to prompt your ads; you should eliminate them from your campaign as negative keywords. Negative keywords notify Google what search queries are not relevant& important to your business, so you don’t pile on ad impressions for searches that won’t lead to sales.


 4) Fill Out All Available Information Fields

If you want your ads to perform better, make sure to fill out all existing information fields.

Expanded Text Ads hold a substantial impact on AdWords sphere. ETAs empower you to tell a story about a product or service excellently, as offering additional space for relevant content.


 5) Bid Adjustments as per Geotargeting

You can profit by focusing your marketing dollars on specific geographic locations. It helps you center your advertising on the areas where you’ll find the right customers, and limit it in areas where you won’t. This specific type of targeting could help increase your return on investment (ROI) as a result.


6) Use Relevant Ad Extension

Ad extensions are an essential part of the customer experience and can give your ads a considerable performance boost. These can be powerful tools for a variety of effects, including increasing CTR, boosting conversion rate and decreasing CPA. There are varieties of ad extensions to choose from, but the most significant are:

Sitelinks Extensions: These are additional links allowing you to show additional links to your site below the regular ad copy.


Callout Extension: These are other exciting extensions that allow you to add more text to your ad. With callout extensions, you can add short blurbs of text that help your ad to stand out.

Structured Snippets: Include these to provide more information about features offered. These are based on specific categories, so be sure to choose a relevant category as you build out your ad extensions.

Review Extensions: Give potential visitors a snapshot of your happy customers by sharing positive reviews.


7) Have Mobile-Optimized Campaigns

A great number of your prospects are on mobile and it makes the point clear that you should have campaigns optimized for mobile users. When you divide campaigns, it gives you the most obvious opportunity to engage your mobile customers in the right format on their preferred device. An easy way to drive more qualified clicks! You can also take advantage of mobile-only campaigns by focusing on click-to-call extensions.


An appropriately maintained PPC campaign can help make businesses a lot of money. Try out the above suggestions for your PPC campaigns and you would profit with qualified traffic and increased sales.

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.

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