Instagram has given brands the chance to engage with their audience and tell their story through the power of visuals.

Daily, half of all users use the app and spend an average of 21 minutes on the app. Top brands have quickly recognized the potential Instagram boons.

Here are 7 of the most common mistakes marketers make when posting content on Instagram.

#1 Forgetting the importance of a good caption

Instagram caption is as important as the image itself. It is important in providing context and information that cannot be conveyed through a picture.

A great caption has the power to make a pretty good post to be shared with followers. The secret of writing good captions is by expanding the information that is already being told by the visuals.

“A good Instagram caption is one that provides context, adds personality, and inspires your followers to take action.”


Try to include a question or call-to-action in your caption to spur conversation and encourage comments and engagement.  It can help you to increase engagement and gain followers on Instagram.


Note: Avoid having long captions as this can turn people off and make them scroll past your image and never look back.

#2 Lacking Consistency

Your brand creates an image through your Instagram posts. When someone looks at your profile page, they get impression from your collection of images they initially see there.

Whether you are brand or an influencer, you should be posting regular content. By posting on a regular schedule, you will stay significant and active amongst the public, and this will have a positive impact on anyone who comes across your account.


Note: Avoid posting occasionally and keep to a regular schedule, try to post at peak times when you receive the most engagement on your content.

#3 Not Using Stories

Launched in 2016, Instagram Stories is growing even faster than the rest of Instagram.

According to report, 2-3X more engagement with Instagram Story posts than with regular content.

Instagram Stories tool allows brands to engage with followers regularly throughout the day. Stories also include great options like live video, caption, masks, annotations and filters, which help brands of all types to create new and more engaging forms of content.


These Stories integration confirmed strategies and pro tricks that you can use right now to engage your audience and grow your business.


It gives you the opportunity to post multiple photos and videos to tell a story. You can give behind-the-scenes highlights of your latest product; show what a day in the life of your business is like.

#4 Divert Instagram followers to a poorly designed website

Instagram is a social network designed to be used on a mobile device.

As marketers, the last thing you want to do is drive Instagram users to a website that is not optimized for mobile. If you did, your followers will lose interest in your brand and leave your account soon.

Note: In its place, it is best to develop a web experience that is mobile first. This solo optimization will most likely have a momentous impact on the performance of Instagram marketing campaigns.

#5 Following Way More People Than Follow You

Some people think that if you follow someone, they’ll follow you back. It’s not a great strategy. It will harm your credibility.

If you are following 7,000 people and only have 800 followers that will leave your bad impression.

You want to look trustworthy, and your followers let others know that they go to you for your content; not the other way around.


#6 Ignoring the Insights

Insights have never been more important for social media marketers. Instagram depends on thousands of numbers points to rank the millions of pieces of content uploaded each day to the platform.

Note: Just as the Instagram platform count on data to evaluate the success of content, social media marketers need to invest in a quality Instagram analytics tool to determine how best to create and share content.

Information associated to post engagement, follower growth, and Instagram story performance and more can all be accessed through an Instagram analytics tool, such as ‘Instagram Insights’.


#7  Denying to change strategy when accessible with insights

Collecting Instagram performance data is essential.

However, data are useless unless marketers adapt and respond to the information provided. Social media marketers must continuously use analytical skills to twist Instagram strategy in order to improve performance. If they didn’t adapt and respond to the information provided; it is useless.

Marketers can evaluate their performances to see when it is best to post new content and how many impressions they get on their post that will lead to improved results.


Instagram can be a great tool for your brand to reach younger demographics. However, it’s important to learn as much as possible about how to best use the platform to get the best results.

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.

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