Have you looked at how brands are increasing their Instagram visibility?

With the right image and user generated content (UGC) strategies, you can create a stronger Instagram presence.

Instagram changing the social media game now shares the power of your images.

The ecommerce brands with the most Instagram success aren’t just selling a product. They are selling a lifestyle, a culture, often even an idea.

We’ve listed 7 ecommerce brands killing the UGC game on Instagram and you can apply these to your own ecommerce marketing platform.

“The next wave of the Web is going to be user-generated content.” – John Doerr, Venture Capitalist.

What is User Generated Content (UGC)?

User-generated content (UGC) includes of any form of content that’s created by users and customers about a brand or product.

It isn’t paid for, and its legitimacy makes the user the brand advertiser as well.

Why UGC is important?

UGC can spread awareness around your brand like a fire. Here are a few keys to its success:

  • Buyers are highly motivated by other shoppers’ experiences
  • Building a Vibrant & Engaged Community
  • The visual element of UGC is impactful
  • People love using social media
  • It’s a low-cost form of promotion

It can generate more engagement on Instagram-more likes and comments on posts. And, engagement is soundly important to brands’ success.

7 Examples of the Best User-Generated Content on Instagram

#1 GoPro

GoPro’s brand is centered on adventure, and their Instagram account has some of the best user-generated content in the world.


Whether it’s diving, surfing, rock-climbing, or driving, GoPro’s users and fans love to show off how they’re using their GoPro cameras.

GoPro reposts one user’s photo that have used the #GoPro hashtag.

#2 Hootsuite

Social media management platform Hootsuite provides Hootsuite users direct scheduling and publishing on Instagram through the Hootsuite dashboard.


Hootsuite uses the hashtag #HootsuiteLife to promote UGC about what it’s like to work at Hootsuite around the world.

#3 Glossier

Glossier intensifies the power of UGC by targeting major influencers on Instagram.


These users receive early Glossier products and post product reviews and images through the #glossier hashtag.

This method seems to be working for Glossier- the company powers 90% of their revenue to word-of-mouth, unpaid promotion.

Getting ready

A post shared by Glossier (@glossier) on

#4 Nike

Nike is the 2nd most followed account, with 76.2 million followers. Their posts are mix of content. From celebrity-endorsed through to lifestyle-based performance series.


Nike ran a successful Instagram campaign by making it easier than ever for users to share content. Users share their pic through the #nikereact hashtag.

#5 Dunkin Donuts

Dunkin’ Donuts is masterful at using current events and trends to awareness and engage their followers.


They understand the color counts regardless of what you’re selling. They constantly post creative, visually magnificent pictures using coffee and donuts.

Our fave way to celebrate

A post shared by dunkindonuts (@dunkindonuts) on

#6 Burberry

Burberry Instagram is the possibly the brand’s most natural social network fit.

This simple platform ties in beautifully with the simplicity of much of Burberry’s content, which results in a very successful account.


The content is charmingly created, with mix of images and videos getting uploaded daily.

There is a strong focus on simple beauty, with the images, and videos. The company has managed to spread so much brand awareness through hashtag #burberry.


#7 BMW

BMW sells luxury cars to owners, who are definitely proud of their achievement, and their owners the opportunity to show off on Instagram and BMW show off its proud and loyal base of customers.


#BMW is also the most used branded hashtag on Instagram.

The company uses #BMWRepost to share Instagram posts of proud BMW owners and their wheels.

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.

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