A recent survey(‘b-schools and Engineering colleges shut down- Big Business’) conducted by the Associated Chambers of Commerce and Industry of India (Assocham) revealed that only 10 percent MBAs in India are actually employable despite huge demand of MBAs.

An MBA degree has not remained enough to get a job, for marketing has changed a lot in last few years but your MBA course curriculum hasn’t much and that there lies a gap between industry relevant skills and education.

Companies need professionals who can help them in developing their business, increase their leads, sales and profits and looking at the current marketing scenario you can’t accomplish that with the old style of marketing or say the traditional marketing.

The digital era has arrived; consumers have become smarter than ever, they are accomplishing multiple tasks on various digital devices including shopping as well. And to reach them marketers need to go digital as well. And to go digital they certainly require digital marketing professionals who can help them do that.

Still let’s have a look to a few more reasons in details as to why marketing students in India should learn digital marketing.

Digital is the Future of the Marketing


19 Urbanization in India is happening at a spectacular pace influencing the life style and buying behavior of the consumers. The ever increasing penetration of internet and social media in the country has lead to a dramatic change in the purchasing behavior of Indian consumers. Not just that the increasing number of people accessing internet on mobiles has changed the game of marketing a lot. So, you need to identify with where your customers are and present your marketing message to them on the respective platform or channel.

Since, a large part of consumer is on internet rather mobile internet, you too have to be there being a marketer and that you can do through digital marketing. The old style of marketing is not going work anymore as your audiences who love sophistication and comfort will seldom bear the hassles of traditional marketing if they have the option to do the kind of shopping they want. Things would only get bigger and better when it comes to the current trends making digital marketing the present and future of marketing.

Demands for digital marketing skills are high

29 Everything is interrelated. People want sophistication and comfort and so they want to get rid of the interruptive and pushy traditional marketing. They love the freedom and choice that digital marketing proffers them. It has made the companies to shift their marketing budget from traditional to digital leading to the requirement of well skilled digital marketing professionals who could help them connect with, engage and convert their audiences to their customers. However, there is the dearth of proficient digital marketing professional in the country while the demands are high.

Digital Marketing gets you better remuneration and growth


37 With a growth rate of 30% the digital marketing industry is booming high and that you being the part of it get to grow as well. Besides, since it is a new industry, not many people are a part of it however the demands are high. So, chances of you getting better salary and growth are high if you step in to this industry now.

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Digital Marketing opens up wide variety of job prospects


46 Digital marketing is itself comprised of a number of branches such as Search Engine Optimization, Social Media Marketing, Content Writing, Copy Writing, Online Advertising, Conversion Rate Optimization, and Inbound Marketing and so on. All these branches of digital marketing are very vast in themselves and that you have a plethora of options to choose from when it comes to selecting a field to shape up your career.

The affordability

55 Learning digital marketing skills is far more affordable than any other professional course and the best part is you get the best return for your money that you have invested in training as you have more job prospects and better pay packages. You don’t actually need to search for a job as the job searches you if you are really proficient in digital marketing.

You can launch your own business or earn independently

65 One of the important benefits of learning digital marketing skills is that you can start your own business or can work independently. You can be an affiliate marketer or can earn millions through Adsense and blogging. Or else, if you want you can provide distinguished digital marketing services to companies as a freelancer.

So, by now you must have understood why adding digital marketing skills to your resume has become so crucial for you especially if you are a marketing student. Besides, if you have any query regarding digital marketing and its scope, you can ask in comments.

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DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.