content promotion

Content Promotion is the most essential part of Content Marketing and too often, this remains uncared for.

By skipping content promotion, you’re essentially denying the matter of benefit, because content when not promoted doesn’t reach its intended audience and so, the time gets wasted.

Here, in this post we have shared 6 hacks to promote your content without spending sleepless nights:

1) Mention Your Industry’s Influencers

Reach out to experts, with a question and quote them in your next piece of content.

Contact someone you’ve effectively settled a connection or worked together with.

Building and supporting an association with a new connection takes a considerable measure longer than working with somebody who knows you and your work.


You can use Twitter and LinkedIn and shoot the chosen experts a direct message. Then, follow up with a detailed email clarifying the motivation behind why they should invest their energy noting your inquiries.

2) Create a Video Supporting Your Content

Videos get at least two times more engagement than any other form of content.

When you really put effort and design work into creating one, audience will adore it, share it and ensure the majority of their companions watch it, too. This will let your video message to get remembered.


3) Use Lead Magnets

The objective of a lead magnet is to maximize the number of targeted leads you can collect on the page your content is published.

To effectively attract new customers, you really need to get imaginative and provide important information relevant to the subject of your article and it should be done in exchange for prospects’ contact information.

Some of the best lead magnets are: Putting forth to register for a webinar, providing additional information, sharing useful, ready-to-use templates.


4) Use Paid Ads on Twitter & Facebook

Paid ads work as another great feature and so, to start advertising on Twitter, you can create a custom audience using tools available.

By manually selecting users to target with your promoted post, you let your post reaches your potential clients.

To do it on Facebook, you can set up for your ad promotion and target both your Facebook fans & followers. Ad settings and filters help users select the right type of audience.

5) Set up a Remarketing Campaign

Studies say that 30 percent of visitors will give you their contact data and for those skipping it, this is the place remarketing becomes possibly the most important factor.

Prepare banners and landing pages relevant to your content as these could invite users to join a webinar or offer exclusive content.

You can use similar lead magnets already integrated into your content page.

remarketing-example-2 leadmagnets-5 nt

6) Create a Preview Image for Facebook & Twitter

Ensure the image used by you in your next content promotion campaign grabs your audience’s attention in a brief instant.

Make yourself acquainted with the ad guidelines when planning to advertise on social media channels like Facebook and Twitter as your post’s preview can make or break your ad’s overall performance.

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.

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