There would be only a few businesses which won’t be on Google.

Today, Google is as important as the internet and a business website.

A business website is made to rank on Google whereas the internet spreads the search engine across the web.

So, how does a website rank on Google and what are the factors that help it do so?

Let’s discover these factors in this article-

1. Northcutt: Google Ranking Factors


Corey Northcutt’s company has given the most useful as well as a usable source of ranking factors.

The tool works on a scientific approach to allow you to funnel down to the level of evidence supporting each factor like speculation to a patent filed by the company itself or the ultimate confirmation.

2. Edit Agency: Ranking Factors


Edit Agency taking Moz’s 2015 factors study as a base and did its own follow-up survey on the basis of own internal team.

The survey has similar questions which Moz asked, but Edit Agency went one step ahead and took into account some of the previous customers.

These were some question which both companies asked-

  1. “If your page isn’t relevant for the query – but more importantly doesn’t answer the user’s intent – you don’t rank.”
  2. “When you put a page live, the question you should ask yourself is: ‘how can we absolutely guarantee that the searcher won’t click the back button?’ You know more about your business and products than anyone and it’s time to demonstrate.”
  3. “We are absolutely confident that links are the single biggest ranking factor. But link building is hard. It’s hard to get people to link to you. It’s hard to pinpoint the exact value of an individual link.”

The result of both surveys recommended to easiest things to implement and the 10 things which are not important for rankings.

3. Roger Montti SEJ Posts


Roger Montii’s blog MartiniBuster was one of the initial content pieces that highlighted ranking factors.

Montii’s Google Discusses Ranking Factors did extremely well and here is the excerpt-

“If you look at the search engine results pages, it’s clear that the top-ranked sites don’t always have the most links, too. What this indicates is that ranking for Google is not necessarily a matter of making a list of ranking factors then creating a web page that conforms to that list.”

Montii clears the importance of users and their goals over trying to check the box and say your website has hit a ranking factor.

It’s a powerful reminder that Google no longer operates in this simple ranking factor model, but uses machine learning to continuously test user satisfaction.

4. Periodic Table of SEO Success Factors


The SEL’s resource strongly enables users to see how the ranking factors interrelate and affect each other either positively or negatively.

With an update done in 2017, the resource has most of the known factors covered and acts as a guide for new SEO trainees or non-SEO marketing executive to recognize the composite combination of factors.

This also highlights some negative factors like keyword stuffing and cloaking.

5. Moz Ranking Factors 2015


2015, yes the ranking factors were released 4 years ago and literally old in the world of SEO.

Even though these factors have gone old works as one of the mainstays of the industry. Noticeably, most of the portion is still unchanged.

Moz opposite to previous years ran a correlation survey on “17,600 keyword search results from Google”.

Moz’s scientific approach to correlation is really good.

Apart from the correlation survey, Moz also performed a study of 150 SEO professionals.


There are some factors that upgrade the ranking of a website in Google.

This article discusses 5 important SEO or ranking factors surveyed by third party websites.

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