ppc pay per click dsim e1525434400281

PPC (pay-per-click) promoting is a sort of online advertising within which advertisers build up prices once users click their ads. Advertisers bid on the perceived worth of a click with respect to the keywords, platforms, and audience sort within which it originates.

PPC is used for all types of campaign goals, including-

1) Clarify the conclusions of Surprising Strategy Changes

In case you need to be in primary search for a selected keyword, you have to spend cash in campaigning.

As a % seasoned, you need to be given the fact that your customers won’t always bow to your expertise and knowledge. Every now and then they have got their personal thoughts — and those thoughts can also contradict your own.

However, it’s your duty to explain the implications of these selections to your client and share the conclusions of sudden decision changes for the targeted goals.

2) Keep Testing

The world of online marketing changes and in regards to that, you need to follow the same rule. For instance, a case was seen as explained below-

“The purchaser has masses of videos that expertly exhibit their offerings. With this first-rate aid to be had to us, we determined to put some of these motion pictures on our landing pages.


At that time, we located that pages without videos accomplished better. But five years is an eternity on this commercial enterprise, we decided to offer it every other try. And this time the landing pages with the videos performed great!”

3) Question Your Customers

When you are making PPC ads, you would come across different ideas. But, you have to stick to the one which suits your client most.


Suppose a new client came to you for seeking PPC service for his existing campaign. The ad already had some images for display, but you found if these images get replaced by more attractive and engaging pictures, it would much better for excelling ad performance. Actually, the new images performed better.


But, the client came with a new batch of ads that don’t have images as well as their wordings were also new. Instead of going with the client, get him agreed for testing new and old ads.

As per PPC strategies, the ads with images will do better over those which don’t have images. In fact, the value of CTR for the first will be better than the second. The difference may not be large but applying the first strategy would be quite good.

So, what to learn from this, your client may come up with any negative idea, but you need to work smartly and instead of direct refusal, take their permission for testing.

4) Better not to Apply All Findings Universally

Many times, you’d see responsive ads in client’s account aren’t doing well. As such, a marketer isolated responsive ads into their own ad groups.

Then bid was set lower than marketer’s display ad groups in order to encourage marketer’s display ads to the impression.

On the similar occasion, an account of marketer having responsive ads was doing as good as display ads.


Digital marketer is unable to identify the reason for the case. It remains a mystery for now.

But, this concludes that your all findings will not apply universally. It may happen that things working well in one account may not perform similarly in another account. You can’t make any assumptions.

5) Keep Pushing for Higher Outcomes

Many of times, it has been seen that mobile performance excels steadily and in few cases, exceptionally well.

To take more advantages of these increases, top performing campaigns were isolated into mobile-only groups by marketers. Then, special offers on the mobile site for some customers were set.

This resulted in even bigger increases.


What to notice here, performance excels driven by industry-wide changes and trends are always welcome, but don’t get satisfied with those increases.

PPC allows you think and go wider than normal observations. So, you should push yourself for better marketing results for your PPC campaigns.

What Are Your Current Best PPC Takeaways?

It is always good to have takeaways when you’re fluently managing paid search accounts, but at the same time, you also need to know what you’ve learned and how to share them with others.

PPC advertisements are one of the assured online marketing procedures and you need to keep innovating yourself with the time. You need to keep yourself flexible PPC marketing cost as well as strategies. You should keep exploring the market for getting ample takeaways and make them weapons for tackling your customer’s weird requests even.


When you’re in business, you need to prepare for every challenges and demand that comes your way. Here are 5 takeaways that will help you in taking advantage of every situation for PPC advertising.

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.

Leave a Comment

Your email address will not be published. Required fields are marked *