1. Total number of monthly active users: 300 million
2. Number of daily users: 75 million+
3. Percentage of internet users that use Instagram: 20%
4. Percentage of male users: 51%
5. Percentage of female users: 49%
6. Projected number of U.S. Instagram users by 2019: 111.6 million
7. Instagram penetration rate in the U.S.: 20.1%
8. Price of Instagram acquisition through Facebook: $1001million
9. People outside US using Instagram: 70%+
10. Number of daily likes: 2.5 billion
11. Number of likes per second: 8500
12. Number of comments per second: 1000
13. Average time spent per day per user: 21 minute
14. Average photos uploaded per day: 70 million
15. Daily engagement rate of Instagram among Android users: 41%
16. Reach of Instagram app: 21%
17. Percentage of Instagram accounts that are fake or spam: 8%
18. Percentage of Instagram comments that come within 10 hours of posting an image: 50%
19. Percentage of users that check Instagram multiple times a day: 28%
20. Percentage of users that log in at least once a day: 49%
21. Percentage of Instagram photos using #nofilter hashtag and really have a filter: 11%
22. Average number of Instagram photos posted daily: 70 million
23. Percentage of posts that include hashtags: 83%
24. Time magazine’s Instagram photographer of the year for 2014: Matt Black
25. Top geo-tagged location on Instagram in 2014: Disneyland
26. Amount some super-users of Instagram reportedly charge for a sponsored post: $100,000
27. Number of Instagram users that actively use its direct picture messaging feature: 45 million
28. Percentage of total Instagram users that actively use its direct picture messaging feature: 23%
29. Increase in likes if the dominant color in an Instagram image is blue: 24%
30. Grumpiest continent on Instagram (based on smile): Asia
31. Percentage of U.S. small businesses that use Instagram: 9%
32. Percentage of the Fortune 500 that use Instagram: 20%
33. Most common day for Fortune 500 Instagram accounts to post on: Thursday
34. Percentage of the world’s top 100 brands that have an Instagram account: 85%
35. Most followed brand on Instagram: The Ellen Show with 4.39 million followers
36. Percentage of retailers on Instagram: 50%+
37. Average sales order value for visitors referred by Instagram: $66.75
38. Percentage of marketers that use Instagram: 28%
39. Top industry for Instagram post engagement: Household Goods
40. Estimated amount of ad revenue that Instagram will bring in 2015: $595 million
41. Estimated amount of mobile ad revenue that Instagram will bring in 2017: $2.81 billion
[su_box title=”More From DSIM:-” box_color=”#c7c7c7″ title_color=”#000000″ radius=”5″]1) 20 Mobile Marketing Stats You need to Know in 2015
2) 25 awesome PPC Stats to show how businesses is changing over the internet
3) 30 Random Facts and Stats about Google AdWords
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Learn from real practitioners not just trainers.
Digital Marketing Training Program
Learn from real practitioners not just trainers.
