facebook-dsim

1) Total number of active Facebook advertisers: 3 million advertisers

2) Percentage of all Facebook pages that advertise on Facebook: 6%

3) Growth in Facebook advertisers from 2015-2016: 50%

4) Percentage of brands that promote their Facebook posts: 75%

5) Percentage of Facebook advertising revenue that comes from mobile ads: 79%

6) Percentage of Facebook advertising budgets that is dedicated to mobile: 57%

7) Number of small or medium businesses advertising on Facebook: 1 million

8) Facebook’s share of the global digital advertising market: 7.75%

9) Average Facebook Ad clickthrough rate (CTR): 0.9%

10) Average Facebook Ad cost per click (CPC): $0.64

11) Average Facebook Ad cost per thousand impressions (CPM): $7.29

12) Average Facebook Ad cost per app installs (CPI): $3.85

13) Best performing Facebook ad Call-to-Action button: Learn More

14) Most popular Facebook ad Call-to-Action button: Shop Now

15) Facebook Q2 2016 revenue: $6.44 billion

16) Facebook Q1 2016 revenue: $5.38 billion

17) Facebook Q4 2015 revenue: $5.841 billion

18) Facebook Q3 2015 revenue: $4.5 billion

19) Facebook Q2 2015 revenue: $4.04 billion

20) Facebook Q1 2015 revenue: $3.90 billion

21) Facebook Q1 2014 revenue: $2.5 billion

22) Facebook Q2 2014 revenue:  $2.9 billion

23) Facebook Q3 2014 revenue: $3.2 billion

24) Facebook Q4 2014 revenue: $3.85 billion

25) Facebook Q2 2016 global average revenue per user: $3.82

26) Facebook Q1 2016 global average revenue per user: $3.32

27) Facebook Q4 2015 global average revenue per user: $3.73

28) Facebook Q3 2015 global average revenue per user: $2.97

29) Facebook Q2 2015 global average revenue per user: $2.76

30) Facebook Q1 2015 global average revenue per user: $2.52

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DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.
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