1) Total number of active Facebook advertisers: 3 million advertisers
2) Percentage of all Facebook pages that advertise on Facebook: 6%
3) Growth in Facebook advertisers from 2015-2016: 50%
4) Percentage of brands that promote their Facebook posts: 75%
5) Percentage of Facebook advertising revenue that comes from mobile ads: 79%
6) Percentage of Facebook advertising budgets that is dedicated to mobile: 57%
7) Number of small or medium businesses advertising on Facebook: 1 million
8) Facebook’s share of the global digital advertising market: 7.75%
9) Average Facebook Ad clickthrough rate (CTR): 0.9%
10) Average Facebook Ad cost per click (CPC): $0.64
11) Average Facebook Ad cost per thousand impressions (CPM): $7.29
12) Average Facebook Ad cost per app installs (CPI): $3.85
13) Best performing Facebook ad Call-to-Action button: Learn More
14) Most popular Facebook ad Call-to-Action button: Shop Now
15) Facebook Q2 2016 revenue: $6.44 billion
16) Facebook Q1 2016 revenue: $5.38 billion
17) Facebook Q4 2015 revenue: $5.841 billion
18) Facebook Q3 2015 revenue: $4.5 billion
19) Facebook Q2 2015 revenue: $4.04 billion
20) Facebook Q1 2015 revenue: $3.90 billion
21) Facebook Q1 2014 revenue: $2.5 billion
22) Facebook Q2 2014 revenue: $2.9 billion
23) Facebook Q3 2014 revenue: $3.2 billion
24) Facebook Q4 2014 revenue: $3.85 billion
25) Facebook Q2 2016 global average revenue per user: $3.82
26) Facebook Q1 2016 global average revenue per user: $3.32
27) Facebook Q4 2015 global average revenue per user: $3.73
28) Facebook Q3 2015 global average revenue per user: $2.97
29) Facebook Q2 2015 global average revenue per user: $2.76
30) Facebook Q1 2015 global average revenue per user: $2.52
