website traffic

Keen to know how people use your website?

The Behavior reports in Google Analytics can help you really.

And, to make you figure out how to examine the behavior of your website visitors, we have specified here 3 effective & convenient ways. Let’s have a walkthrough and take up these features in Google Analytics immediately.

Even though a website is designed to encourage visitors to explore through it in certain ways, the Behavior reports explain how visitors in fact move through your website.

#1 Behavior Flow Report

Behavior Flow Report is an exciting and at times confusing report because it pounds up info from other reports. It looks practically like an infographic, showing what numbers of visitors are on your website, where they are moving while navigating from page to page, and the page where they make an exit. After the first page, first interaction comes as the next column; second interaction comes then as the column, and so on.

To access the Behavior Flow report:

How to use the Behavior Flow report?

Use the view type ‘select’ or ‘at the top of the report’ to see traffic movement between Pages, Content Groupings, Events, or both Pages and Events.

behaviour flow chart

In the Behavior Flow report, the primary column is the Landing Page option, which reflects where your website traffic comes from. Here, you can change the default Landing Page option to see the site traffic from an exact source.

And, the next is the Starting Pages column that lists only the top pages. Here, you see ‘Each page (URL)’, a green box. Next to the green box will appear a red line with a downward-pointing arrow. The red line tells what number of people left from the page. People who continue to other pages are taken after by a little gray line connecting the opening page to the next visited page.

By tapping on the green box, you can become more acquainted with the activity through that site page. Here, with the report, you should be focused to build up a good sense of the key paths through your website.

through your website

#2 Site Content Reports

Whatever your website is, the Site Content Reports is extremely useful as it lets you do analysis of a specific page. It shows up:

All Pages: For detailed interaction data on all pages.

Content Drilldown: Data broken down by subfolder.

Landing Pages: Pages on which visitors entered the site.

Exit Pages: Pages which have been the final page of a session.


To see this report, select the Behavior category and then Site Content. You’ll find the All Pages report under Site Content.

The data shown for each page gives you a picture of:

Pageviews: How many times the page was viewed.

Unique Pageviews: This de-duplicates page views to show how many sessions contained a view of the page.

Avg. Time on Page: Uses the time metrics available for the page and works out the average across the pageviews.

Entrances: How many times this page was the first page in a session.

Bounce Rate: The percentage of entrances on this page where the user did not interact with the website any further.

% Exit: The percentage of pageviews that were the final page in a session.

Page Value: Calculated using ecommerce and goal values, this divides the total value by the number of pageviews for this page.

Content Groupings:

When you set up Content Groupings, this gives you collected data for the content within each group.

The All Pages report records each URL on your site and empowers you to see the behavior flow for any page. By default, you see 10 pages at once; however you can see more per page. After you locate the post you want to evaluate, look at the Navigation Summary tab.

Navigation Summary:

This report shows you the pages that visitors were on before and after a page view of the selected URL. It permits you to see common trends and spot inconsistencies in user journeys. This is exceptionally valuable while checking goal funnels and checkout progress. Another advantage is seeing pages users were on prior to experiencing a 404 error page.

navigation summary

In-Page Reports

This is an extremely visual approach to comprehend your content and on page activity. It uses a view of your live site and overlays percentages to reveal to you which pages saw the most views after this one.

Content Drilldown     

Here we see the same data as in the All Pages report, but this time it is separated by sub folder. This will only be useful to websites that use a consistent sub folder structure in their URLs, or if the URLs are re-written to be suitable through a filter.

Landing Pages

One of the most useful reports for any website, it’s all about which pages visitors entered the website on. Knowing which pages are assembling the most visits is very useful when evaluating marketing performance. Here, you can include a Secondary dimension for Source or Medium & gain full understandings of which pages perform well through which marketing methods.

 Exit Pages

 As specified quickly over, these are the last pages inside users’ visits. Ideally you will see your checkout complete page high up this list, or equivalent end of journey pages, but you will also see pages that have higher levels of views as these are likely to lead to more exits than pages with less views.

Checking this report for any pages which could be enhanced to keep users on the site and drive them toward conversions will be of advantage to your site. Look out for pages without of stock products or error messages; these are fast wins for enhancing the performance of your site.

Bounce Rate Analysis

If, in any of the standard reports above, you wish to review bounce rate, sort the data by this and then use the Sort Type drop down to select Weighted Sort. This then calculates the best and worst bounce rates.

#3 Event Tracking

‘Events’ term is used to measure actions (aka, events) happening on your website.

From clicks on a button, to form submissions, video interaction, or scrolling to the bottom of the page, Event Tracking can be used for all manner of activity measurement on your website.

Event tracking empowers you to see not just the page where individuals leave your site, additionally where they go.

event tracking

To know the details, you can take help of Google Tag Manager that enables you to track this information, which ordinarily isn’t accessible in Google Analytics. Event tracking can also show you when somebody makes a move that doesn’t take him or her to another page

The report gives data on:

Total Events: Total number of times the event was tracked on your website.

Unique Events: Events of the same type within the same session have been removed from total events to de-duplicate them.

Event Value: This is a numeric value totaled up based on any values you fire with your Event Tracking; if 5 events with a value of 10 are collected your report will show a value of 50.

Average Value: This averages out the value based on how many events fired and is good for gauging performance of certain types of events, like average levels achieved in a game or seconds of video watched.

Tracking where your readers when they leave can help you settle on better choices about your.

What to do additionally?

Any individual who has a search tool should look at the phrases people enter when they search your website. To perceive what people are searching, click the Behavior category and after that expand the Site Search option to get a report called Search Terms.

With the Search Terms report you may understand individuals are searching for topics you don’t have, topics you believed were easy to find, or topics that are well-liked and deserve more consideration in your content strategy.

Above mentioned categories in Google Analytics are major to tell you how actually visitors flow through your website. Find out the surprising reports and leverage from the worth of analytics.

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.

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