- The best times to email prospects are 8 am and 3 pm.
- Tuesday emails have the highest open rate compared to other weekdays.
- 44% of salespeople give up after one follow-up.
- The average salesperson only makes 2 attempts to reach a prospect.
- Nurtured leads make 47% larger purchases than non-nurtured leads.
- Lead nurturing emails generate an 8% CTR compared to general email sends, which generate just a 3% CTR.
- Personalized emails improve click-through rates by 14%, and conversion rates by 10%.
- Email marketing has 2X higher ROI than cold calling, networking or trade shows.
- 91% of customers say they’d give a referral. Only 11% of salespeople ask for referrals.
- 22% of B2B organizations touch leads with lead nurturing on a weekly basis.
- 65% of B2B marketers have not established lead nurturing.
- Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.
- Increasing customer retention rates by 5% increase profits by 25-95%.
- 83% of consumers are comfortable making a referral after a positive experience.
- Customers are 4x more likely to buy when referred by a friend.
- Social media has a 100% higher lead-to-close rate than outbound marketing.
- 76% of content marketers are forgetting sales enablement.
- 86% of B2B buyers access business-related content on mobile devices.
- 71% of sales reps say they spend too much time on data entry.
- 68% of B2B organizations have not identified their funnel.
- Sales reps ignore 50% of marketing leads.
- 57% of B2B organizations identify ‘converting qualified leads into paying customers’ as a top funnel priority.
- 30% of CMOs have a clear process or program to make marketing and sales alignment a priority.
- Alignment of sales and marketing impacts revenue growth up to 3 times.
- Relevant emails drive 18 times more revenue than broadcast emails.
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Thanks for this detailed statistics, just found a lot of interesting stuff.
Thanks Sienna!