- About ¾ of the world’s population now uses a mobile phone.
- More than 90% of the world’s Internet users go online via a mobile device.
- Users spend on average 69% of their media time on smartphones.
- Mobile’s share of web traffic is up 30% year-on-year.
- 42% of all mobile brand experiences involve search.
- 50% of B2B search queries today are made on smartphones.
- 35% of people who searched on their phone spent more than they expected in the store.
- 35% of online purchases happen on mobile.
- Mobile ad spends for 2017 is estimated at $143 billion worldwide.
- 70% of people report disliking mobile ads.
- Google holds a 95% share in mobile paid search ad clicks.
- Google drives 96% of mobile search traffic, followed by Yahoo at 2% and Bing at 1%.
- 80% of social media time is spent on a mobile device.
- Local searches are growing 50% faster than mobile searches overall.
- 68% of companies have integrated mobile marketing into their overall marketing strategy.
- 71% of marketers believe mobile marketing is core to their business.
- Mobile email opens have grown by 180% in the last three years.
- 91% of mobile users say that access to content is very important.
- 40% of mobile searches have local intent.
- Avg. pageload speed on mobile sites is 22 seconds.
- 69% of digital media time is spent on mobile.
- Mobile makes up 21% of online spending.
- $0.55 of every $1 spent on mobile advertising is wasted.
- Mobile ad blocking has increased 90% year-over-year.
- 92% of consumers share mobile videos with others.
DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.
