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1) 42% of B2B marketers say they’re effective at content marketing.

2) 60% of marketers create at least one piece of content each day.

3) Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.

4) 93% of B2B marketers use content marketing.

5) 78% of CMOs believe custom content is the future of marketing.

6) 39% of marketing budget is spent on content marketing by the most effective B2B marketers.

7) 61% of the most effective B2B content marketers meet with their content team daily or weekly.

8) 58% of marketers said “original written content” is the most important type of content, outdoing visuals and videos.

9) 60% of the most effective B2C marketers have a documented content strategy.

10) B2B marketers use an average of 13 content marketing tactics.

11) 70% of B2B marketers rate in-person events as effective.

12) 86% of highly effective organizations have someone in charge of content strategy.

13) 69% of marketers say content is superior to direct mail and PR.

14) 64% of B2B marketers outsource writing.

15) 82% of marketer’s blog see positive ROI from their inbound marketing.

16) 55% of B2B marketers report that search engine marketing (SEM) is their most effective paid advertising method.

17) Up to 81% of marketers plan to increase their use of original written content.

18) The demand for infographics has increased 800% in the past year.

19) 91% of B2B marketers use LinkedIn to distribute content.

20) 73% of B2B marketers use YouTube to distribute content.

21) Content production is the biggest challenge for 44% of marketers.

22) 94% of B2B marketers use LinkedIn as part of their content strategy. Other popular platforms include Twitter (87%), Facebook (84%), YouTube (74%) and Google+ (62%).

23) The 5 most important marketing tactics for B2B businesses are (in order): in-person events, webinars/webcasts, case studies, white papers and videos.

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.

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