- Twitter has 317 million monthly active users.
- 77% of top 100 companies are on Twitter.
- 70% of small businesses are on Twitter.
- 33% of Twitter users follow a brand.
- 42% of consumers learn about new products and services via Twitter.
- Engagement is 200% higher for tweets that include image links.
- Engagement is 17% higher for tweets that contain less than 100 characters.
- The retweet rate is 86% for tweets that contain links.
- 92% of engagement with brand’s tweets comes in the form of link clicks.
- Tweets that ask followers to retweet have a 12x higher retweet rate than those who don’t.
- 50% of shoppers have made purchases based on recommendations found through a social network.
- 79% of Twitter users are more likely to recommend brands they follow.
- 67% of Twitter users are more likely to buy from brands they follow.
- 85% of followers feel more connected with a small business after following them.
- 63% of people follow Small Business to show their support for them.
- 58% of top brands have over 100, 00 followers on Twitter.
- The average Twitter user follows five businesses.
- Companies using Twitter for customer service see a 19% lift in customer satisfaction.
- 76% of consumers are likely to recommend the brand following friendly service.
- 69% purchased from an SMB because of something they saw on Twitter.
- 94% plan to purchase from the SMBs they follow.
DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.
