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1) Search is the #1 driver of traffic to content sites, beating social media by more than 300%.

2) 93% of Internet traffic comes from search engines and search engine results.

3) Google gets over 100 billion searches a month worldwide.

4) 96% of marketers use Search Engine Marketing to provide informational and educational content.

5) 76% of marketers use Social Media to support and boost SEO.

6) 60% of all organic clicks go to the organic top 3 search engine results.

7) B2B influencers on average do 12 searches prior to visiting a specific brand’s site.

8) 89% of customers begin their buying process with a search engine.

9) Organic search drives 51% of all organic traffic to B2B and B2C websites.

10) Google owns 71% of the global search engine market.

11) Search engine optimization is the most popular marketing tactic among terms searched by people.

12) Only 44% of companies say they can measure paid search ROI effectively.

13) 60% of companies report that their SEO and content strategy are integrated.

14) 57% of B2B marketers say SEO has the biggest impact on lead generation.

15) 53% of marketers rank content creation as the single most effective SEO tactic.

16) 61% marketers use responsive web design as part of their mobile SEO strategy.

17) SEO worldwide rated 89% successful at achieving objectives of improved search engine rankings, website traffic, and lead generation.

18) 33% of clicks from organic search results go to the first listing on Google.

19) 18% of local smartphone searches led to a purchase within a day compared to 7% on non-local searches.

20) 90% of B2B researchers who are online use search specifically to research business purchases.

21) Spending on paid search and organic optimization will top $45 billion by 2019.

DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.

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