- Online sales are predicted to grow by 15% in 2018.
- 40% of all online sales will likely be made via mobile devices.
- Paid search was a top driver of site visits during the holiday season in 2017.
- 47% of shoppers don’t want to pay for shipping.
- 46% of shoppers want to touch and feel a product before purchasing.
- 37% of shoppers want the option to return items.
- 6% of monthly searches are new queries.
- There are 744 million retail searches on Bing.
- Brand searches dominate during Black Friday and Cyber Monday.
- 22% of people plan to start their holiday shopping in October.
- The week of November 5 has the highest YOY retail click growth on Bing.
- Today the average consumer spends $1,226 on holiday gifts.
- 1 in 5 holiday shoppers plan to spend more this year.
- Email is the top holiday marketing channel for 55% of brands.
- Mobile is expected to have an impact on 87% of all holiday purchases.
- 57% of respondents use Twitter to determine which stores to visit.
- 55% of Twitter users discuss gift ideas on Twitter.
- 39.3% of consumers say Facebook has influenced them to buy a gift.
- 64.8% of shoppers use social media to find the perfect gift.
- 44.3% of shoppers discover gift ideas through peer recommendations.
- 47.7% of shoppers say that Pinterest content has inspired holiday gift purchases.
DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.
