- 92% of customers trust referrals from people they know.
- People are 4x more likely to buy when referred by a friend.
- 85% of fans of brands on Facebook recommend brands to others.
- Customers trust on word-of-mouth 2X to 10X more than paid media.
- Word-of-mouth has been shown to improve marketing effectiveness by up to 54%.
- 55% of customers share their purchases on social sites like Facebook, Twitter, Pinterest and other.
- 71% of customers are making a purchase based on social media referrals.
- Word-of-mouth is the major factor behind 20% to 50% of all buying decisions.
- Referred customers have an 18% lower mix than customers acquired from other resources.
- You can assume at least 16% more in profits from referred customers.
- When a CTA appears on your post-purchase page, customers are 16X more likely to share.
- The Lifetime Value for new referral customer is 16% higher than non-referrals.
- 92% of respondents trusted referrals from people they knew.
- Social media drove 31% of overall traffic to sites.
- 84% of B2B decision makers start the buying process with a referral.
- Only 30% of companies surveyed have a formalized referral program.
- Every referring customer makes an average of 2.68 invites.
- 14% of customers who visit a referral page take an action.
- Only 10% of companies have tasked marketing with managing the referral program.
- When referral tools are used, companies are 3X more likely to accelerate referral generation and conversion.
DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.
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Thanks for sharing this!