1. 45% of people watch more than an hour of Facebook or YouTube videos a week.
  2. 85% Facebook videos are watched without sound.
  3. 100 million hours of video content are watched on Facebook daily.
  4. 64% of consumers say that watching a marketing video on Facebook has influenced a purchasing decision.
  5. 39% of consumers are more likely to finish videos with subtitles.
  6. Facebook records 8 billion average daily video views.
  7. Snapchatters watch 10 billion videos a day.
  8. 93% of Twitter videos are watched on mobile.
  9. 82% of Twitter users watch video content on Twitter.
  10. 65% of people who watch the first three seconds of a Facebook video will watch for at least 10 seconds, and 45% will watch for 30 seconds.
  11. Snapchat video ads deliver over 2X the lift in purchase intent compared to TV, YouTube, Instagram, and Facebook video ads.
  12. 39% of Marketers are creating Square or vertical videos.
  13. 52% of consumers prefer pre-recorded video content, while 48% prefer live video content.
  14. Marketers feel the most confident about reaching customers with video on Facebook and YouTube.
  15. 81% of Marketers are optimizing their Social Videos for mobile.
  16. 51% of Marketers use Closed Captions most of the time or always on their videos.
  17. 73% of Consumers are deciding in less than 30 seconds if they will watch to the end of the video.
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