17 Video Stats Secrets To Sell On Social Media

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45% of people watch more than an hour of Facebook or YouTube videos a week.
85% Facebook videos are watched without sound.
100 million hours of video content are watched on Facebook daily.
64% of consumers say that watching a marketing video on Facebook has influenced a purchasing decision.
39% of consumers are more likely to finish videos with subtitles.
Facebook records 8 billion average daily video views.
Snapchatters watch 10 billion videos a day.
93% of Twitter videos are watched on mobile.
82% of Twitter users watch video content on Twitter.
65% of people who watch the first three seconds of a Facebook video will watch for at least 10 seconds, and 45% will watch for 30 seconds.
Snapchat video ads deliver over 2X the lift in purchase intent compared to TV, YouTube, Instagram, and Facebook video ads.
39% of Marketers are creating Square or vertical videos.
52% of consumers prefer pre-recorded video content, while 48% prefer live video content.
Marketers feel the most confident about reaching customers with video on Facebook and YouTube.
81% of Marketers are optimizing their Social Videos for mobile.
51% of Marketers use Closed Captions most of the time or always on their videos.
73% of Consumers are deciding in less than 30 seconds if they will watch to the end of the video.

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The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.