- 50% of leads are qualified but not yet ready to buy.
- 79% of marketing leads never convert into sales.
- 25% of leads are legitimate and should advance to sales.
- Lead nurturing emails to get 4-10x the response rate compared to standalone email blasts.
- Nurtured leads make 47% larger purchases than non-nurtured leads.
- Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.
- 74% of companies say converting leads into customers is their top priority
- 61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified.
- Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.
- 51% of email marketers say email list segmentation is the most effective way to personalize lead nurturing.
- 34.1% of businesses don’t use any attribution model to measure marketing performance.
- 61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified.
- Businesses that nurture their leads experience a 45% lift in lead generation ROI.
- Nurtured leads experience a 23% shorter sales cycle.
- 48% of businesses say most of their leads require “long cycle” nurturing with many influencers.
- 74% of top-performing companies use automated lead nurturing.
- 96% of B2B marketers say segmentation is the most valuable method for improving conversion rates.
DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.
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Really amazing tips! Thanks for such a great blog.