- Emails that are automated receive 119% more clicks than broadcast email blasts.
- Personalized emails increase click-through rates by 14%, and conversion rates by 10%.
- Personalized emails generate up to 6X higher revenue than non-personalized emails.
- A personalized subject line increases email engagement by 22%.
- More than 60% of email marketers send automated “welcome” emails.
- More than 50% of email marketers send automated “thank you” emails.
- Welcome emails typically have 4X the open rate and 5X the click-through rate of other mailings.
- 50% of respondents say their leads increased 20% when they implemented an automation strategy.
- 41% of email is now opened on mobile devices.
- Relevant emails drive 18X more revenue than broadcast emails.
- 4% of people expect to receive a welcome email right when they subscribe.
- Only 24% businesses send data-triggered emails.
- Automated birthday email can result in a 30% lift in opens and 60% lift in clicks.
- Nurtured leads make 47% larger purchases than non-nurtured leads.
- Business users of targeted and personalized email tools have found a 451% increase in lead generation.
- Lead nurturing and nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.
- 69% of people using email automation for B2B purposes use it for customer acquisition.
DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.
