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paid-marketing_dsim

  1. There were 3.19 billion global social media users in 2018, equaling 42% penetration.
  2. There were 2.95 billion global mobile social media users in 2018, equaling 39% penetration.
  3. 86% of social marketers regularly use Facebook ads, while only 18% use Twitter ads.
  4. When asked to select their most important platform, 55% of marketers chose Facebook, followed by LinkedIn at 18%. 67% of marketers also plan on increasing their Facebook marketing activities.
  5. Facebook reported advertising revenue $11.97 billion in the first quarter of 2018 and $4.98 billion in profit for the past quarter.
  6. 91% of Facebook’s advertising revenue coming from mobile.
  7. 75% of people who find local, helpful information in search results are more likely to visit the physical stores.
  8. Location-targeted mobile ad spend will grow from $12.4 billion in 2016 to $32.4 billion in 2021.
  9. 60% of marketers use video in their marketing and 73% plan on increasing their use of video.
  10. 50% of marketers plan on using live video services such as Facebook Live and Periscope, and 50% want to learn more about live video.
  11. 4X as many consumers would prefer to watch a video about a product than to read about it.
  12. 70% of teenage YouTube subscribers say they relate to YouTube influencers more than traditional celebrities.
  13. The top 3 ranking ads earn 41% of clicks.
  14. When consumers are ready to purchase, 65% of them will click on a paid ad.
  15. Consumers visiting a site through a paid ad are 50% more likely to buy than an organic visitor.
  16. The top five paid advertising methods used by B2B marketers are SEM (66%), print or other offline promotion (57%), traditional online banner ads (55%), promoted posts (52%), and social ads (51%).
DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.

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