- Instagram ads increased by 28% in the second half of 2017
- 7 out of 10 hashtags on Instagram are branded
- 80% of users follow a business on Instagram
- Instagram mobile ad revenue to hit nearly $7 billion in 2018
- 25% of Instagram ads are single videos
- Posts with a location get 79% more engagement
- 70% of Instagram posts don’t get seen
- 80% of influencers prefer Instagram for brand collaboration
- Instagram photos generate 36% more engagement than videos
- 65% of top-performing Instagram posts feature products
- User-generated content has a 4.5% higher conversion rate
- Engagement rates on Instagram are 15 times higher than Facebook and 20 higher than twitter
- 73% of brands post at least one photo or video per week on Instagram
- The 2018 Instagram revenue hopefully reaching $6.84 billion
- By 2019, Instagram ad revenue could reach over $10bn
DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.
