- B2B marketers say the #1 benefit of marketing automation is the ability to generate more and better leads.
- 74% of marketers say converting leads is their top priority.
- 79% of top-performing companies have been using marketing automation for more than 2 years.
- B2B marketers who implement marketing automation increase their sales-pipeline contribution by 10%.
- Marketing technology represents 33% of the average marketing budget.
- 28% of marketing technology spend goes to infrastructure (e.g., servers, storage, network) to run marketing software.
- Marketing technology spend is now higher than advertising spend for companies.
- 8% of B2C and 21% of B2B marketers find Marketing Automation one of their Top Digital Priorities.
- Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.
- 64% of marketers say they saw the benefits of using marketing automation within the first six months of its implementation.
- 78% of successful marketers cite marketing automation systems as most responsible for improving revenue contribution.
- 42% of CRM users plan to increase spending in marketing automation.
- 37% of marketers state that budget constraints hinder them from conducting an efficient marketing automation strategy.
- 63% of companies successful in Marketing Automation plan to increase their Marketing Automation budget.
- 25% of Fortune 500 B2B companies have adopted marketing automation.
DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.
