1. The number of searches per day is approx. 6 billion worldwide.
  2. Google leads the number of searches per month with more than 100 billion.
  3. The average number of Google searches per second is 2.3 million.
  4. The number of searches performed each year = At least 2 trillion but less than a quadrillion.
  5. Mobile is the first medium of choice for search.
  6. Search engine traffic is huge for online shopping sites i.e. 10x.
  7. Google dominates the mobile search market share with 53%.
  8. Phones and tablets produced 53% of all paid search clicks for businesses.
  9. The spending on Google Shopping Ads grew to 43%.
  10. The clickthrough rate on ads has increased after removing the right-hand-side ads.
  11. The local mobile searches are growing at 146% year over year.
  12. TV ad spending in 2017 is reaching $72.01 billion.
  13. Total digital ad spending may hit $77.37 billion in 2018.
  14. 20% of mobile queries are voice searches.
  15. 66% of marketers say that growing their organic presence by improving their SEO.
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