1) Local searches lead 50% of mobile visitors to visit stores within one day.

2) More than 60% of consumers have used local information in ads.

3) 88% of consumers trust online reviews as much as personal recommendations.

4) Business address/location is the primary piece of information sought by local searchers.

5) 18% of local mobile searches lead to a sale within one day.

6) 50% of mobile users prefer a mobile browser to a mobile app.

7) 97% of consumers use internet when researching local products/services.

8) 54% of people have substituted the Internet and local search for phone books.

9) 36% of respondents say that a clear & smart website gives a local business more credibility.

10) 32% of consumers are more likely to contact a local business if they have a website.

11) 98% of searchers choose a business that is on page 1 of the results they get.

12) 77% of smart phone users contact a business after looking for local Information.

13) 78% of local-mobile searches result in offline purchases.

14) 50% of searchers will use a website less often if it’s not mobile friendly, even if they like the business.

15) #1 reason for doing an online search is to find the location for a ‘known’ business.

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