PPC is really a very effective way to bring potential traffic to your website and augment sales. However, to accomplish the task easily and effectively you need to follow a few guidelines and need a few tools as well. There are so many tools at your disposal that makes the PPC task easier and effective. Check out these 21 free must-have tools for PPC success.

AdWords Editor

Its many bulk editing features helps you update the ad copy easily and quickly.
Download it here!

Google Analytics

It helps you measure bounce rate, pages visited and a lot more that in turn helps you optimize your marketing effort.
Visit it here!

AdWords Scripts


You can use Adwords Script for exception reporting, daily stats, and client reporting amongst other things.
Visit it here!

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Google Plugin for Eclipse


It is a Plug-in that helps you develop AdWords Scripts.
Download it here!

Google Documents

It helps you create shared Google Docs for internal and external use. With its help you can have multiple users editing the documents at once, which is not possible with Microsoft Office.
Download it here!

Google Drive

Google Drive is great for storing Google Docs and other files.
Download it here!

FTP for Google Merchant accounts


It could be really very difficult to update thousands of product listing ads manually but through FTP you can easily send your merchant feed to Google automatically.
Visit it here!

Google Suggest

Google Suggest is a fun and enlightening way to do keyword research.
Download it here!

Bing Ads Editor


Although Bing Ads Editor isn’t as robust as AdWords Editor, however it has some great free tools of its own that can help you big-time if you are using Bing Ads.
Download it here!

Bing Ads Intelligence

It is an excel plug in that helps you with your keyword research. It’ll show search volume, create ad groups, and provide demographic data, all in Excel.
Download it here!

Facebook Power Editor

Facebook Power Editor is really a very helpful tool if you are running more than one simple Facebook Ads campaign. It is quite similar to AdWords Editor. You can use it to create audiences, play around with targeting, and create an image bank for your campaigns.
Find it here!


It is a free tool if you have Microsoft Office installed on your computer. It is really very helpful in analyzing and manipulating PPC data.
Download it here!

Excellent Analytics Plugin for Excel

This plug-in helps you pull Google Analytics data into Excel and make reporting easier.
Download it here!

Analysis ToolPak for Excel

You can add advanced hypothesis testing to Excel at no cost with the help of this free Excel plug-in.
Find it here!

Keyword Wrapper

It is an easy-to-use tool that helps you create keyword sets in all match types in a very less time. So you can build out your keyword list in minutes with this tool.
Visit it here!

Hopefully the list of tools will help you carry out your PPC campaigns more easily and effectively. However, let us know if you know some more tools that are really very effective in attaining PPC success.

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