display advertising featured


1)  The most popular display ad types are Banner ad, Native ad and Social Media ad.

2) Native ads that include rich media boost conversion rates by up to 60%.

3) Native ads are viewed 53% more than banner ads.

4) 70% of retargeted users are likely to convert into customers.

5) 32% of consumers said they would share a native ad with friends and family, versus 19% for banner ads.

6) Airbnb achieved an engagement rate of over 4% for one of their Promoted Tweets.

7) Julian Bakery saw a 35% increase in conversions and a 330% increase in impressions on the Google Display Network.

8) 91% of people say ads are more interfering today than two years ago.

9) 73% of people dislike pop-up ads.

10) Ad blocking grew by 41% globally in the last 12 months.

11) The average click through rate of display ads across all formats and placements is 0.06%

12) 98% of inbound phone calls aren’t traced back to a display campaign.

13) 81% of consumers have closed a browser or exited a webpage because of a pop-up ad.

14) 34% of consumers say they have mistakenly clicked on an online ad.

15) Display advertising will exceed $27 billion by the end of 2016, and is expected to increase by 38%, growing to more than $37 billion in 2017.

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