- Surprisingly, 46 percent of B2B researchers are millennials.
- 32 percent of B2B marketers consider themselves “sophisticated” or “mature” with content marketing.
- 80 percent of B2B marketers have a content marketing strategy.
- A B2B researcher makes 12 online searches on an average before they land on a brand’s website.
- 71 percent of B2B researchers start their searches with a generic query.
- 42 percent of B2B researchers use a mobile device during the purchasing process.
- 64 percent of B2B purchasing decisions are made at the C-Suite.
- 81 percent of non C-Suite employees influence B2B purchasing decisions.
- 70 percent of B2B buyers watch videos during the buying process.
- 81 percent of B2B marketers use LinkedIn in a new product launch.
- 94 percent of B2B marketers use LinkedIn to distribute content.
- 88 percent of B2B marketers use LinkedIn.
- 17 percent of B2B marketers use SlideShare in a new product launch.
- 54 percent of B2B marketers use YouTube in a new product launch.
- 60% (of millennials) believe that in the next five years, everything will be done on mobile devices.
DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.
