- There are 87% more Ads than two years ago.
- 77% users accepted that they prefer to Add filter over Adblocker.
- 64% of people believe Ads are annoying and they use Adblocker.
- 419 million people have installed an Ad blocker on their smartphones to avoid the Ads.
- $581.07 billion Global Ad spends in 2017.
- 650 million devices now use Adblock.
- Adblock usage grew by 30% in 2016.
- Adblocking costs around $22billion in 2015 alone.
- 74% of Adblock users in the U.S. will leave a website with Adblock walls.
- Only 22% of Adblocker users block Ads on their mobile devices.
- 60% of current Ad blocker users would turn off Adblocking for content.
- 51% have been using Adblocking for 3+ years.
- Globally, the number of people using Ad blocking software grew by 41% year over year.
- 79% respondents believed their browsing experience improved through Adblock.
- Content categories like Entertainment, Gaming, and Sports show the higher-than-average incidence of Ad blocked pageviews.
DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.
