- Twitter has an active user base of 130,000 advertisers.
- 86% of Twitter’s revenue comes from Mobile.
- Twitter is used by 84% of B2B marketers.
- Mobile advertising revenue was 88% of total advertising revenue.
- Total ad engagements were up 91% year-over-year.
- Promoted tweets have been attributed to a 29% increase of offline sales.
- Advertising revenue per thousand Twitter timeline views is $1.77.
- Twitter total revenue for FY2017 is $2.4 billion.
- Tweets with images receive 18% more click-throughs, 89% more likes, and 150% more retweets.
- $70 million was spent on ads in 2017.
- 58% of top brands have over 100, 00 followers on Twitter.
- 92% of companies Tweet more than once a day, 42% Tweet 1-5 times a day, and 19% Tweet 6-10 times a day.
- The average Twitter user follows five businesses.
- Twitter is the second most effective social media platform to deliver content (both paid and organic), with a 66% effectiveness rate.
DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.
4 thoughts on “14 Twitter Advertising Statistics Marketers Must Know”
Leave a Comment
Great information this definitely will help me in the future!
Thanks! Glad you liked it!!
Please post more case studies of brands that have done really well with Digital Marketing.
Also, post strategic Digital marketing trends.
We did, You can find case studies on our blog: https://www.dsim.in/blog/category/case-study/