1. Twitter has an active user base of 130,000 advertisers.
  2. 86% of Twitter’s revenue comes from Mobile.
  3. Twitter is used by 84% of B2B marketers.
  4. Mobile advertising revenue was 88% of total advertising revenue.
  5. Total ad engagements were up 91% year-over-year.
  6. Promoted tweets have been attributed to a 29% increase of offline sales.
  7. Advertising revenue per thousand Twitter timeline views is $1.77.
  8. Twitter total revenue for FY2017 is $2.4 billion.
  9. Tweets with images receive 18% more click-throughs, 89% more likes, and 150% more retweets.
  10. $70 million was spent on ads in 2017.
  11. 58% of top brands have over 100, 00 followers on Twitter.
  12. 92% of companies Tweet more than once a day, 42% Tweet 1-5 times a day, and 19% Tweet 6-10 times a day.
  13. The average Twitter user follows five businesses.
  14. Twitter is the second most effective social media platform to deliver content (both paid and organic), with a 66% effectiveness rate.
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4 thoughts on “14 Twitter Advertising Statistics Marketers Must Know”

  1. Please post more case studies of brands that have done really well with Digital Marketing.
    Also, post strategic Digital marketing trends.

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